Andrew Artis is an associate professor teaching marketing management and strategy courses in the Marketing Department.
His research focuses on how business professionals can manage their own learning to achieve personal and organizational objectives. His research has appeared in several publications, such as the Journal of Personal Selling and Sales Management, Journal of Business Research, and Journal of Business and Industrial Marketing. He also received an Outstanding Paper Award for the Education Track from the Marketing Management Association Conference in 2011.
Artis has a PhD in business administration from the University of Tennessee, an MBA from Boise State University, and a BS in Marketing & Management from the University of Idaho. He has taught at USF Polytechnic, the University of Tennessee, and Boise State University. Prior to his teaching career, Artis spent 15 years in public and private sector management, marketing and sales. He has received numerous teaching awards, notably the Marketing Management Association Master Teacher Award in 2009 and the USF Outstanding Undergraduate Teaching Award in 2008.
- MAR 3823 Undergraduate Marketing Management
- MAR 4824 Undergraduate Marketing Management Problems
- MAR 6815 MBA Marketing Management
- MAR 6158 MBA International Marketing Management
- MAR 6816 MBA Marketing Strategy
- MAR 6930 MBA Sales Force Management
- GEB 6895 MBA Integrated Business Applications I
- Dapko, Jennifer & Andrew B. Artis (forthcoming 2014), "Less Is More: An Exploratory Analysis of Optimal Visual Appeal & Linguistic Style Combinations in a Salesperson's Initial-Contact Email to Millennial Buyers within Marketing Channels," Journal of Marketing Channels, Vol. 21, Iss. 4.
- Boyer, Stefanie L., Andrew B. Artis, Paul Solomon, & David E. Fleming (2014), "Impact of Perceived Organizational Support on Self-Directed Learning in Sales Training," Journal of Marketing Channels, Vol. 21, Iss. 2, p. 65-76.
- Boyer, Stefanie L., Diane R. Edmondson, Andrew B. Artis & David E. Fleming (2014), "Self-Directed Learning: A Tool for Life-Long Learning," Journal of Marketing Education, Vol. 36, No. 1, p. 20-32.
- Fleming, David E., Andrew B. Artis & Jon M. Hawes (2014), "Technology Perceptions in Employees' Use of Self-Directed Learning," Journal of Services Marketing, Vol. 28, Iss. 1, p. 550-559.
- Harris, Eric G., Tom J. Brown, John C. Mowen & Andrew B. Artis (2014), "The Role of Productivity Propensity in Front Line Employee Performance: Its Relationship with Customer Orientation and Important Service Outcomes," Psych and Marketing, Vol. 31, Iss. 3, p. 171-183.