Mark Bender is an assistant professor in the Marketing Department. He teaches courses in basic marketing, digital marketing, and marketing research.
He conducts research in the intersection of competitive strategy and digital marketing. His specific research interests relate to digital platforms such as daily deal websites (e.g., Groupon), crowdfunding (e.g., Kickstarter), streaming (e.g., Spotify), and ride sharing (e.g., Uber). Mark has presented his research at numerous conferences including Marketing Science, Frank M. Bass Frontiers of Research in Marketing Science, and Platform Strategy Research Symposium.
Bender holds a PhD in Marketing and an MA in Economics from the University of Pittsburgh. He is also the recipient of several teaching awards throughout his career.