Timothy B. Heath

Room: BSN 3225
Phone: (813) 974-6224

Timothy B. Heath is a full professor at the University of South Florida, where he studies persuasion in consumer product judgments and purchase decisions. He also teaches courses in consumer behavior, creativity, new product development, and marketing management at the undergraduate, graduate, and executive levels.

His research includes topics such as branding, advertising, and innovation. Professor Heath publishes research in the field's best journals, including the Journal of Marketing, Journal of Consumer Research, and Journal of Consumer Psychology, and reviews research for numerous publications while sitting on the editorial review boards of the Journal of Marketing and the Journal of Consumer Psychology. He also is an industry consultant on topics such as consumer decision making and deceptive advertising.

He has served on the faculties of the University of Pittsburgh, Miami University, ESSEC Business School, and HEC Paris. He also served as a visiting professor at the University of Notre Dame, where he won the MBA program's "Outstanding Teacher of the Year" award, and as an adjunct professor at the Universidad Technica de Santa Maria (Valparaiso, Chile) and the Czech Management Center (Prague). After being trained originally in experimental psychology, Professor Heath completed his PhD in business administration at the University of Iowa.