Professor Richard Plank teaches International Marketing in the marketing department as well as Sales and Marketing Research.
His research focuses on the buyer/seller interaction in business markets. Plank has been published in numerous scholarly publications, including the Journal of Business Research, Journal of the Academy of Marketing Science, and the European Journal of Marketing. He is also co-author of a book, Fundamentals of Business Marketing Research. His work has been cited more than 1,400 times in peer-reviewed journals.
Plank received a BS in marketing from Saint Peter's College, an MBA from Seton Hall University, and a PhD in marketing from City University of New York. He has more than 30 years of experience in marketing teaching and research. Prior to his academic career, he spent 10 years in sales and marketing positions. He serves on three editorial boards, as an ad hoc reviewer for three marketing journals, and is involved with several professional marketing organizations.
- International Marketing
- Sales and Marketing Research
- W.D. Armitage, W. Jones, S. Langsam, D. Manullang and R. Plank 2011, "A Soft Landing Case Study: Integrating Students and Faculty into Incubator Operations," International Journal of Polytechnic Studies, 1 (1), no pagination
- S.J. Newell, J. Belonax, M. McCardle and R.E. Plank 2011, "The Effect of Personal Relationship and Consultative Task Behaviors on Buyer Perceptions of Salesperson Trust, Expertise, and Loyalty", Journal of Marketing Theory and Practice, 19 (3), 307-316.
- R. E. Plank and D.A. Reid 2010, "The Interrelationships of Empathy, Trust, and Conflict and Their Impact on Sales Performance: An Exploratory Study," Marketing Management Journal, 20 (2), 119-139.