Richard Plank

Richard Plank

Room: BSN 3522
Phone: 974-3179

Professor Richard Plank teaches marketing management and personal selling as well as other courses when assigned. He has also taught supply chain management, supply management, sales management and business marketing extensively.

His research interests are in the area of buyer-seller interactions in business markets. He focuses on performance of organizational buyers and sellers as well as strategic approaches to supply chain management. He has one book, 70 journal articles, and over 80 meetings papers. This work has resulted in over 2,300 cites by colleagues in peer reviewed journals. He has extensive consulting experience, primarily with medium technology and engineered product-based organizations.

Plank earned a BS in Marketing from St. Peters College, an MBA from Seton Hall University, and a PhD in Marketing from the City University of New York. Prior to starting his academic year he spent over nine years in industry, primarily with engineered products organizations. He serves on several editorial boards and is currently secretary for the Central Florida Institute of Supply Management.