Master of Science in Marketing
These courses are taken by students who do not have an undergraduate degree in marketing from an AACSB accredited institution completed within the past 5 years. Students who do have such degree should consult with the MS Marketing advisor to request a waiver of these courses. Students who have an undergraduate degree in a business field other than marketing may be able to waive the QMB 6305 Managerial Decision Analysis but will most likely need the MAR 6815 Marketing Management. These courses are taken in your first semester of the program.
- MAR 6815 Marketing Management (2)
- QMB 6305 Managerial Decision Analysis (2)
- MAR 6816 Marketing Strategy (3)
This course should be taken in your last semester.
- MAR 6216 Logistics and Physical Distribution Management or
MAR 6936 Supply Chain Management (3)
- MAR 6158 International Marketing Management (3)
- MAR 6936 Consumer Behavior (3)
- MAR 6336 Promotional Management or
MAR 6936 Brand Management (3)
- MAR 6646 Research for Managers (3)
- MAR elective (3)
Students who take Logistics may use Supply Chain for their MAR elective and vice versa. The same applies to Promotional and Brand Management. There may be other MAR electives offered from time to time.
Elective Coursework (12 credits)
Electives allow students to tailor the program to meet individual career objectives by focusing on a specific area such as supply chain management, marketing communications, social marketing, marketing research, or some other aspect of marketing. Elective coursework may be a combination of marketing, non-marketing business, and non-business courses. The specific courses will be chosen based on mutual agreement by the Director and the student.