Sport & Entertainment Analytics Conference


USF Sport & Entertainment Analytics Conference

March 29-30, 2017

TAMPA, Fla. (Feb. 20, 2017) – The technical side of sports and entertainment marketing takes center stage at the annual University of South Florida Sport & Entertainment Analytics Conference set for March 29 and 30.

The conference, in its third year, targets business leaders who deal with data and use it to drive key decisions in the sport and entertainment industries. The latest trends will be examined along with a focus on the growing importance of data analytics and creativity. The conference takes place at the USF Alumni Center on the Tampa campus.

Sessions are scheduled for between 1-6 p.m. on March 29 and from 8:30 a.m. until 4 p.m. on March 30. Industry professionals, students and university faculty have a chance to network with accomplished speakers from across the country. Organizers expect between 250 and 300 people to attend.

"We have an incredible lineup of industry speakers." said Mike Mondello, professor of marketing at the Muma College of Business and associate director of the USF Sport & Entertainment Management program, "and we are really excited to honor Jessica Gelman as the inaugural recipient of our Innovator in Sports Analytics Award."

Gelman, the CEO of Kraft Analytics Group, also is a featured speaker. Kraft is a technology company focused on data management, advanced analytics and strategic marketing. She has overseen business operations like ticketing and analytics; customer marketing, including database marketing and sales planning; and strategy.

Others confirmed to speak are: Joe Brown, senior vice president of strategic insights with the NBC Sports Group; Adam Jones, director of sports advisory services with PricewaterhouseCoopers; Chris Kamke, senior director of business strategy and analytics with the NHL's Tampa Bay Lightning; Kevin Kelley, athletic director and head football coach at Pulaski Academy High School in Little Rock, Arkansas, who has been featured on national television for his "no punt" policy; and Akshay Khanna, vice president of strategy with the NBA's Philadelphia 76ers and others.

"The conference," Mondello said, "will be a great opportunity for students, faculty and industry professionals to interact and learn from leaders in the sports industry."

Tickets to the event are still available, with admission prices ranging from $99 for professionals to $75 for non-USF students to $50 for USF students and faculty.

Please feel free to contact the SEAC at for more information.