This area of study enables students to enter this exciting and rapidly evolving field. Students will learn how to create a digital marketing plan that includes social media, search engine optimization that is paid or organic, as well as coordinate a campaign that includes traditional media.
Students should select 3 courses from this list:
- MAR 6936 Special Topics: Digital Marketing
- MAR 6936 Special Topics: Consumer Behavior Theory
- MAR 6936 Special Topics: Marketing Analytics
- MAR 6336 Promotional Management
- ISM 6136 Data Mining
- MMC 6415 Strategic Communication Media