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What is Big Data Analytics?

Also called business analytics, big data analytics is the process of examining large amounts of data to uncover hidden patterns, correlations and other insights. This analysis helps businesses discover trends and make informed decisions that lead to greater success.

According to a 2015 report by Forbes, 89 percent of business leaders believe big data will revolutionize business operations in the same way the Internet did. Where data was once scarce, now it's pervasive. The proliferation of mobile devices and social networks are the largest sources of new data, but sensors also generate massive amounts of new data, along with medical devices and other digitally connected machines.

Here are just a few examples of how big data is providing a competitive advantage, increasing profitability and enhancing operations in a variety of industries: