Social Marketing and Social Change
The Graduate Certificate in Social Marketing is offered to graduate students and professionals who wish to develop the skills needed to develop, implement and evaluate social marketing programs. The certificate program emphasizes the translation of theory and knowledge into evidence-based practice.The University of South Florida, College of Public Health, has been a leader in social marketing in public health for over 10 years.
Each year, USF holds a Social Marketing and Public Health Field School and hosts an international conference in social marketing and health, which has drawn over 3,500 participants during the past 11 years.The University of South Florida also houses a CDC funded Prevention Research Center which is developing a community-based approach to social marketing.
The certificate program was developed to meet the training needs of graduate students and professionals with master's level training (minimally) in multiple disciplines, such as, public health, environmental protection, anthropology, social work, humanitarian engineering, and marketing.
This certificate is offered fully online.
1. Current enrollment, or 15 hours in a master's-level program, OR
2. Bachelor's degree with a minimum of three years professional experience
Students who do not meet these requirements will be considered on a case-by-case basis per recommendation of the certificate advisor.
To learn about the application process, and to access the application, please review our application process.
None are required.
A total of 12 credit hours are required for completion of the Certificate.
- PHC 6411 - Introduction to Social Marketing for Public Health (3 credits)
- PHC 6705 - Formative Research Methods in Social Marketing (3 credits)
- PHC 6460 - Social Marketing Program Management (3 credits)
- PHC 6461 - Advanced Social Marketing Program (3 credits)
Time Limit for Completion of Certificate
Per University Policy, all Certificates have a five year time limit.
Credit toward Graduate Degree
Twelve (12) credit hours are required for completion of the Certificate. These courses may be applied to the Master's program at the discretion of the Certificate Director.
International students must submit a TOEFL score when English is not the native language. A minimum score of 550 on the paper-based test or 79 on the web-based test is required.
Pre-Admissions Advising - Public Health