Getting Sticky With It: Engagement Through Shiny App Artifacts
Tuesday, March 4
1:30pm - 2:30pm
Spirit Room 2707
Presenters: Garth Lyerly, Director of Sales, N2N Services, Inc.; and Meredith Pruden, Director
of Marketing Communication, N2N Services, Inc.
When considering a mobile app implementation on your campus, it may be tempting to take the Field of Dreams approach--"If you build it, he will come." But, with more than one million competitors in the app store as of October 2013, simply having a mobile presence is no longer enough. Learn how to build use cases, create marketing strategies and plan on-site activations guaranteed to drive adoption and engagement, increase stickiness and, ultimately, enhance student success.
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