Why UX is Imperative to Your Mobile Strategy
Wednesday, March 5
8:30am - 9:30am
Spirit Room 2707
Presenter: Steve Fischer
Consumer applications have given our end users high UX expectations. They use mobile apps such as Facebook, eBay and various games, then look at our offerings and are disappointed. Our skill sets have often lagged behind, so providing the UX they desire is not usually easy to implement. This environment increases the importance of our areas to design and build mobile applications with a strong UX.
During this presentations you'll gain a better understanding of what user experience means in a mobile context and what skills and processes are needed to make it happen. Learn from The Ohio State University's examples, experiences and feedback.