Brand Management

USF Brand

USF's brand is expressed by all visual and written messages produced by USF. It is important that all communications of the university project USF's unique personality through color, style and message. USF brand and design leadership is provided by University Communications and Marketing.


Download the official USF logos, and learn about logo usage and the logo approvals process.

Color Palettes

Use the official USF green and gold and learn how to add a pop of color with the accent palette.


Learn about the official USF fonts and how to use them appropriately in your communication pieces.


Download an electronic letterhead template along with USF branded templates that can be used for various marketing materials. Formats include InDesign, PowerPoint and Word.


If you have any photo needs, please contact UCM for assistance. Learn more about photo use best practices.


Access the latest university statistics, rankings, points of pride, system facts and more.


For use in all USF-branded publications, including brochures, event programs, academic program materials, accreditation documents, and/or any external communications that describe or promote the university. Use the "USF" boilerplate for communications specific to USF in Tampa. Use the "USF System" boilerplate for communications that include information about all USF institutions.