Marketing

Color Palettes

USF Primary Palette 

The colors below are USF's official, primary colors. They are applied to USF's official logos and symbols, and should be used on all USF communications - print and digital.

New PMS Color Bridge Plus Series USF Green and USF Gold

Sample

PMS 342 C/PMS 342 CP
CMYK: C93 M10 Y75 K43
HTML: 006747
RGB: R0 G103 B71

Sample

PMS 4535 C/PMS 4535 CP
CMYK: C6 M8 Y35 K12
HTML: CFC493
RGB: R207 G196 B147

Color recipes above are selected from the Pantone® Matching System, Color Bridge Plus Series, for coated paper. The Pantone Matching System is the definitive international reference for selecting, specifying, matching and controlling ink colors. The PMS, CMYK, HTML and RGB colors are designed to match as closely as possible across various forms of media.

Due to recent upgrades to the Pantone system, USF's logo colors have been revised. All logo files available for download on this site are NEW, revised for the new colors. University Communications & Marketing requests that you replace logo files with the new files posted on this site.

More information about the Pantone system can be found here.

Metallic Foil Stamp

Where appropriate, for formal, elegant printed items, you may use a metallic gold foil stamp, in a color selected to match USF gold displayed above as closely as possible. Foil stamping is a specialty process that can not be recreated with PMS, CMYK or metallic ink. Consult with UCM or your print vendor for more information.

USF Accent Palette

The colors below have been carefully selected to accent USF's official green and gold colors while expressing USF's brand personality. Use them where you desire a fresh pop of color to punch up your publication or website. You are not limited to these colors - the Accent Palette is intended to be a useful and fun tool for USF communicators. USF's logos are only depicted in USF's primary colors.

NOTE: CMYK values are specific to USF and do not correspond with Pantone's breakdown. 

Sample

Lemon Grass - PMS 380
CMYK: C18 M0 Y100 K0
HTML: DBE442
RGB: R219 G228 B66

Sample

Apple - PMS 376
CMYK: C44 M0 Y100 K0
HTML: 9CCB3B
RGB: R156 G203 B59

Sample

Teal Green - PMS 341
CMYK: C80 M7 Y62 K16
HTML: 009374
RGB: R0 G147 B116

Sample

Sky - PMS 7702
CMYK: C71 M10 Y14 K0
HTML: 29AFCE
RGB: R41 G175 B206

Sample

Sea Glass - PMS 5503
CMYK: C38 M0 Y25 K22
HTML: 80B0A6
RGB: R128 G176 B166

Sample

Silver Gray - PMS 430
CMYK: C55 M34 Y32 K0
HTML: 7E96A0
RGB: R126 G150 B160

Sample

Storm - PMS 7700
CMYK: C97 M53 Y33 K10
HTML: 006484
RGB: R0 G100 B132

Sample

Slate - PMS 7545
CMYK: C75 M52 Y47 K22
HTML: 466069
RGB: R70 G96 B105