Marketing

Official USF System Policies

UCM administers, monitors and enforces several USF System policies. Below you will find a listing of those policies and a brief description of each. Please feel free to contact us should you have any questions.

Digital Communications

This policy outlines standards required for creating and distributing all official digital communications regarding brand identity, messaging, promotion, advertising, public relations, and other marketing related content on behalf of the USF System. This includes, but is not limited to: websites, domain names, social media sites, and native mobile applications.

Advertising - External

To ensure consistency, quality and adherence to applicable policies and regulations, all proposed advertising paid from USF System funds, or that include the name of the USF System or any of its component units, shall be reviewed as necessary by UCM.

University Use of Names and Symbols

The USF System president or designee may grant revocable licenses to third party entities for the limited use of the USF System name, trademarks, trade names, designs, logos, seals and symbols for approved commercial, promotional and product purposes. This policy outlines the prohibited uses and the approval process for use.

Publications

All university print and electronic communications, including but not limited to advertisements, brochures, fliers, websites, mobile applications, social media sites, etc., should bear the USF logo. Proper use of the logo is required. This policy also includes the requisition and bidding processes.

Communications & Marketing (Public Relations)

UCM has primary responsibility for the coordination of USF System public relations activities. This policy covers all public relations issues including media relations, press conferences, spokesperson responsibilities, editorial board meeting representation, distribution of press releases, crisis communications, university news events and radio/TV appearances.

Standards for Letterhead

To ensure a unified identity, coherence and optimum image enhancement, the USF System has implemented an official letterhead and envelope design policy. UCM administers and monitors the production and usage of letterheads and envelopes.

WUSF Public Broadcasting

Public broadcasting is rooted in the constitutional guarantees of a free press and free speech. This policy is a confirmation of the journalistic and programming independence of WUSF Public Broadcasting.