Curriculum

Business and Mass Communications

The Zimmerman Advertising Program includes courses in both business and mass communications, which will allow students to study the business of advertising. The curriculum is made up of strategic business courses and creative media courses. ZAP students will graduate with the full understanding of how a business is run and the creativity necessary to successfully run an advertising agency.

Required Business Core Courses:

Required Advertising Courses:

Required Mass Communications Core Courses:

Required Non-Business Electives:

Additional Requirements: