Overview

Accelerated B.S./M.A.

Through the Zimmerman Advertising Program, students will earn a bachelor's degree in business advertising. In their junior year they will be given the option to apply to an accelerated master's degree program in mass communications. This 4+1 format will allow ZAP graduates to earn two degrees in less time than it takes the average student to complete their undergraduate coursework.

Unlike any other advertising program, USF's ZAP curriculum fuses business education and marketing courses with advertising education. Limited to just 34 students per cohort, this program blends academics with experiential living and learning opportunities. As a result, they will get a jump on entering the job market and lessen the financial burden of school expenses. They'll also be more likely to land a job with a higher salary.

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