Center for Marketing and Sales Innovation
The Center for Marketing and Sales Innovation is home to two Customer Experience Labs. The lab located on the Tampa campus includes twenty individual biometric testing stations each equipped with eye tracking, galvanic skin response, and facial expression sensors. Four of the twenty stations are also equipped with EEG. The St Petersburg lab is well equipped to support group interactions.
- New study uses facial tracking tools to analyze response to public health advertising - The Oracle
- USF research team to track live Democratic debate reaction using biometrics - News Channel 8
- iMotions Launches Online Data Collection Module, Expanding Human Behavioral Research Capabilities to Anyone, Anywhere at Any Time - Business Insider
- Novel engineering based on a specific client need – a collaboration story - iMotions