Andrew Artis is an associate professor teaching sales and strategy courses in the Marketing Department. He currently serves as the director of MBA programs and is a senior researcher for the newly created Marketing and Sales Innovation Center at the Muma College of Business.
His research focuses on how business professionals can manage their own learning to achieve personal and organizational objectives. His research has appeared in the Journal of Personal Selling and Sales Management, the Journal of Business Research, and the Journal of Business and Industrial Marketing. He also received an Outstanding Paper Award for the Education Track from the Marketing Management Association Conference in 2011.
Artis received his PhD in business administration from the University of Tennessee, an MBA from Boise State University and a bachelor's degree in marketing and management from the University of Idaho. He has taught at USF Polytechnic University, the University of Tennessee and Boise State University. Prior to his teaching career, Artis spent 15 years in public and private sector management, marketing and sales. He has received numerous teaching awards, notably the Marketing Management Association's Master Teacher Award in 2009 and the USF Outstanding Undergraduate Teaching Award in 2008.
- MAR 3400 Professional Selling - Undergraduate
- GEB 6895 Integrated Business Applications MBA
- MAR 6936 Sales Management - Graduate
- MAR 6816 Marketing Strategy - Graduate
- Fleming, David E., Andrew B. Artis, Eric G. Harris & Alex Milovic (Under review –
"Integrating Organizational and Positive Psychology in Salesperson Turnover: The Role of Market
Orientation and Grit," Psychology and Marketing.
- Nguyen, Carlin, Andrew B. Artis, Paul Solomon & Richard Plank (Under review – 8/2018),
"Dimensions of an Effective Sales Coach: Scale Development and Validation," Journal of
Personal Selling & Sales Management.
- Fleming, David E., Andrew B. Artis, Eric G. Harris & Paul Solomon (2018), "The Impact
Corporate Affinity for Technology on Key Service Outcomes: A Signaling Theory Perspective,"
Journal of Marketing of Theory Practice, Vol. 26, Iss. 3, p. 230-245.
- Boyer, Stefanie L., Michael Rodriguez, Andrew B. Artis & Mariah E. Garcia (2017),
Training Effectiveness: Why goal-setting strategy matters," International Journal of Management
and Human Resources, Vol. 4, No 1, p. 94-102.
- Dapko, Jennifer L. & Andrew B. Artis (2016), "Writing effective prospecting emails:
guide," Journal of Selling, Vol. 16, No. 1, p. 33-47.