Michelle Harrolle

Michelle Harrolle

Assistant Professor
Room: BSN 3433
Phone: (813) 974-5041

Michelle Harrolle is an assistant professor in the Vinik Sport & Entertainment Management Program. She is teaching Sport and Social Issues and Social Media in Sport.

Harrolle, who has been published in a number of journals including the Journal of Sport Management, also has years of experience in the sport industry. She was an aquatics director at Providence College; swimming coach at Providence College, Florida State University, and The Ohio State University; and recently, was the director of a Tampa Memorial Golf Tournament from 2003-2007. At North Carolina State University, she received the 2012-2013 North Carolina State University and College of Natural Resources Teacher of the Year Awards.

She joined USF from North Carolina State University, where she was a faculty member in the Department of Parks, Recreation and Tourism Management. She holds PhD, master's, and bachelor's degrees from the University of Florida where she was an All-American Honorable Mention collegiate swimmer. Harrolle has served as a member of several professional organizations, including the Sport Marketing Association, North American Society for Sport Management, and National Recreation and Park Association. She has also served as a reviewer for numerous publications and a presenter at various international conferences.


Recent Research

Harrolle's research interests focus on consumer behavior in sport, lifestyle marketing and promotion through ethnic cultures. She examines the influences of cultural identification (e.g., ethnic identity), acculturation, and sport identification on the sport consumption of ethnic groups. Recently, she has focused on understanding how motivations, barriers to participate, and awareness/communication relate to sport consumption patterns and how this information can be used for effective marketing.