Diana Hechavarría

Diana Hechavarria

Assistant Professor
Room: BSN 3331
Phone: (813) 453-9242

Diana M. Hechavarria is an assistant professor of entrepreneurship at the University of South Florida's Muma College of Business. She teaches social and global entrepreneurship; strategic and technical entrepreneurship and business planning.

She has researched international entrepreneurship, gender and sustainability in the context of nascent start-ups and has studied various dynamics involved in the launching of new companies. Her research has investigated differences in values among social, environmental and commercial start-ups, as well as financing preferences of male and female nascent entrepreneurs.  Her work has been featured at conferences of the Academy of Management, the International Council for Small Business and the U.S. Association for Small Business and Entrepreneurship.

She has been published in journals such as Small Business Economics, the Journal of Business and Entrepreneurship, and a number of international journals.

She is nationally recognized for the development of the experiential exercise "Problem Solving in the Global Market Context" and awarded second place by the U.S. Association for Small Business and Entrepreneurship's Entrepreneurial Experiential Exercise initiative in 2011. She also is the associate editor of the Experiential Entrepreneurship Exercises Journal.

She holds a PhD in business administration from the University of Cincinnati, a master's in liberal studies from Florida International University in Miami and a bachelor's in sociology from University of Florida.


Recent Published Research

Ongoing Research


Hechavarria's professional service includes work on the program committees of several academic conferences such as Academy of Management, United States Association for Small Business and Entrepreneurship, and International Council for Small Business. She is a reviewer for Small Business Economics and an ad-hoc reviewer for Journal of Small Business Management, Entrepreneurship Theory and Practice and Journal of Business Venturing. She also coordinates the yearly Fintech Business Plan Competition at the Muma College of Business and serves as I-Corps program committee advisor for USF Connect.