Anand Kumar

Anand Kumar

Associate Professor
Room: BSN 3233
Phone: (813) 974-6205
Fax: (813) 974-6175

An associate professor, Anand Kumar has taught basic marketing and marketing research at the undergraduate level, marketing management, strategic brand management, new product and service development for MBA students and a doctoral seminar in consumer behavior.

His areas of research interest include marketing communications' effectiveness, customer satisfaction, customer delight, consumer reactions to new technology products and services, consumer emotions, and brand strategies. His research has appeared in journals such as the Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Business Research, Journal of Advertising Research, Marketing Science Institute Working Paper Series, and Journal of Consumer Satisfaction.

Kumar received a PhD in business from Indiana University, Bloomington. He has held faculty positions at Vanderbilt University, Nashville and Southern Illinois University at Carbondale. Kumar is a member of the American Marketing Association, Association for Consumer Research, Society for Consumer Psychology and the Academy of Marketing Science.


Recent Research