Paul Solomon

Room: BSN 3232
Phone: (813) 974-5995
Fax: (813) 974-6175

Professor Paul Solomon spearheads the MS in Marketing program and teaches graduate capstone courses. He has received USF's Outstanding Graduate Teaching Award a dozen times, recognizing excellence as an educator.

An expert in focus group research, market surveys, and strategic planning for a variety of firms in the health care, entertainment, packaged goods, home building, and real estate industries, Solomon has worked with firms such as Hill and Knowlton Public Relations, BayCare Hospital System, Johnson & Johnson, AAA Auto Club South, Jim Walter Homes, Jewel-Osco, Moffitt Cancer Center, Florida Blood Services, Sears, Parke-Davis, Holland & Knight, and Val-Pak. His research in promotion and services marketing has been published extensively in the Journal of Marketing, Journal of Marketing Research, Journal of Advertising, Journal of Advertising Research, Journal of Accountancy, Journal of Retailing, Journal of Business, and Journal of Nonprofit & Public Sector Marketing, among others. He has provided expert witness testimony on legal and marketing issues, including anti-trust (United States Department of Justice), direct mail, sales tactics, and trademark infringement.

Solomon holds a PhD from Arizona State University and two degrees from the University of Denver. He previously served as associate dean of graduate studies at the University of Texas at Arlington. He also served as director of research for a mid-sized advertising agency and owned/operated a marketing research firm.


Recent Research