Sajeev Varki

Sajeev Varki

Associate Professor
Room: BSN 3229
Phone: (813) 974-6227
Fax: (813) 974-6175

Sajeev Varki teaches courses in global marketing, marketing management, and promotions management, marketing strategy, and marketing research; he has taught at the undergraduate, graduate, and doctoral levels.

His expertise in marketing, advertising, and strategy reflects his work experience as a business economist in Tata Economic Consultancy Services, Mumbai, India and as an ad agency account manager in Delhi, India. His work has been published in, among others, the Journal of Marketing Research, Psychometrika, Journal of Retailing, Journal of Advertising, Marketing Letters, Journal of Service Research, Journal of Business Research, and European Journal of Marketing. His co-authored work on "modeling fuzzy data" in Journal of Marketing Research won the 2000 Don Lehmann Award for the best dissertation paper and was also a finalist for the Paul Green Award for best paper. Work he co-authored in 1996 on 'customer delight' was a runner up for the Davidson Award at the Journal of Retailing. A paper that he co-authored in 2000 on 'using service quality for competitive decisions' in the International Journal of Service Research was a Literati Club Award winner at the journal.

Varki holds a degree in engineering from the Indian Institute of Technology, Kharagpur, an MBA from the Institute of Management, Ahmedabad, and a PhD in Management from Vanderbilt University.


Recent Research