Dezhi Yin

Dezhi Yin

Assistant Professor
Room: CIS 2078
Phone: (813) 974-4291
Fax: (813) 974-6749
Personal Website

Dezhi (Denny) Yin is an assistant professor with the Muma College of Business' Information Systems and Decision Sciences Department. He has taught courses in electronic commerce, database management, web development and ethics in information technology.

His research interests include user-generated content (e.g. online word-of-mouth, social media and crowdfunding), emotional expression in online communications and cognitive biases in human-computer interaction. His research has appeared in journals such as the MIS Quarterly, Information Systems Research and the Journal of Marketing Research.

Yin earned a PhD in IT management from the Georgia Institute of Technology and studied at Peking University and Shandong University, both in China.


  • ISM 4041 Global Cyber Ethics

Recent Research

  • Dezhi Yin, Samuel D. Bond, and Han Zhang, (2017), "Keep Your Cool or Let It Out: Nonlinear Effects of Expressed Arousal on Perceptions of Consumer Reviews," Journal of Marketing Research, 54:3, pp. 447-463.
  • Dezhi Yin, Sabyasachi Mitra, and Han Zhang, (2016), "When Do Consumers Value Positive vs. Negative Reviews? An Empirical Investigation of Confirmation Bias in Online Word of Mouth," Information Systems Research, 27:1, pp. 131-144. 
  • Dezhi Yin, Samuel D. Bond, and Han Zhang, (2014),"Anxious or Angry? Effects of Discrete Emotions on the Perceived Helpfulness of Online Reviews," MIS Quarterly, 38:2, pp. 539-560.


  • Member, ISDS Department Undergraduate Policy Committee, 2018-present
  • Member, Association for Information Systems, INFORMS, Academy of Management
  • Ad hoc referee, MIS Quarterly, Information Systems Rsearch, the Journal of Management Information Systems and many others.