Guide to Employer Research

Quick Tips

1. Don't wait to do research until you are under job search pressure and are feeling budget constraints. Keeping up-to-date with employers you would like to work for and labor market trends is something you should begin doing as early as your freshman year. 

2. Don't depend on one website or resource for data. For example, cross check salary information with other reliable resources to assure consistency and accuracy. 

3. Don't pay money on the internet to purchase career books or videos without checking with career services staff or librarians. You have free access to quality resources and assessments. Additionally, be careful of any private information you provide on the internet when searching for career information. You may end up on solicitation lists and receive unwanted emails.

4. It is important to understand the basics about an industry. Is an industry expanding or contracting? How is technology impacting the industry? Why companies are the largest ones in the industry and where are they located? What is the rate of pay for the most skilled workers and executives?

5. Do research beyond the basic information that a company presents on it's website about products, services, employees, locations, and finances. This means you should look for materials such as recent articles about the company and public documents the company has submitted to the federal government. Consider the following:

Using Your College Library & Librarians 

1. Find the Career Corner collection at the USF Tampa Library.

2. Ask a reference librarian for help in your search. Librarians know how to find "hidden" career resources. Ask about career-related databases, such as company databases and salary datasets. 

3. When doing a Google search, use the name of your library or university and the terms "career and libguide." A "libguide" is a template librarians use to create subject guides to find specific resources. 

4. Don't just search Google. Search the library's online catalog for books and videos using key words such as "careers" or "salaries." 

Suggested Resources