Social Marketing and Social Change


The Graduate Certificate in Social Marketing is offered to graduate students and professionals who wish to develop the skills needed to develop, implement, and evaluate social marketing programs. The certificate coursework emphasizes translation of theory and evidence-based practice into community applications. The University of South Florida, College of Public Health, has been a leader in social marketing in public health for over 20 years.

The certificate program was developed to meet the training needs of graduate students and professionals from multiple disciplines including public health, healthcare, mass communications, environmental studies, anthropology, social work, engineering, and business. Out- of- state and international learners are welcome in the certificate program.

USF hosts the International Social Marketing conference and Training Academies bi-annually. USF also has the distinction of being a CDC funded Prevention Research Center, of which there are 26 in the country. The Florida Prevention Research Center uses community based prevention marketing to reduce health disparities.

Course Location/Delivery

This certificate is offered fully online. (A section of the Introductory course is also offered on campus.)

Admission Requirements

1. Current enrollment, or 15 hours in a master's-level program, OR
2. Bachelor's degree with a minimum of three years professional experience

Students who do not meet these requirements will be considered on a case-by-case basis per recommendation of the certificate advisor.

Application Process

To learn about the application process, and to access the application, please review our application process.


None are required.


A total of 12 credit hours are required for completion of the Certificate.

  • PHC 6411 - Introduction to Social Marketing for Public Health (3 credits)
  • PHC 6705 - Formative Research Methods in Social Marketing (3 credits)
  • PHC 6460 - Social Marketing Program Management (3 credits)
  • PHC 6461 - Advanced Social Marketing Program (3 credits)



Time Limit for Completion of Certificate

Per University Policy, all Certificates have a five year time limit.

Credit toward Graduate Degree

Twelve (12) credit hours are required for completion of the Certificate. These courses may be applied to the Master's program at the discretion of the Certificate Director.

Standardized Tests

International students must submit a TOEFL score when English is not the native language. A minimum score of 550 on the paper-based test or 79 on the web-based test is required.


Claudia Parvanta
(813) 974-7434
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Mahmooda Khaliq Pasha
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Pre-Admissions Advising - Public Health
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Graduate Certificates
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Department Website