https://www.usf.edu/business/news/Recent posts from Newsen-usTue, 21 Apr 2026 03:24:29 -04:00http://blogs.law.harvard.edu/tech/rssOmniUpdate (OU Publish)https://www.stpetersburg.usf.edu/news/2026/usf-graduate-helps-brew-first-university-branded-beer.aspxWhat began as visits to local breweries eventually led Brian Brown to help create the first USF-branded beer.External ArticleWed, 15 Apr 2026 15:43:38 USF graduate helps brew first university-branded beer - USF St. PetersburgWhat began as visits to local breweries eventually led Brian Brown to help create the first USF-branded beer.Brian Brownhttps://www.stpetersburg.usf.edu/news/2026/usf-graduate-helps-brew-first-university-branded-beer.aspxSpotlightsSchool of Hospitality and Sport Managementhttps://www.usf.edu/business/news/2026/04-02-25under25-honorees-announced-usf-muma-college-of-business.aspxThis year's class is made up of first-generation college students, dual-degree seekers with perfect 4.0 GPAs, multilingual immigrants with a heart for community service, and founders on their way to becoming tomorrow’s CEOs.Elizabeth L. BrownThu, 02 Apr 2026 09:42:07 USF Muma College of Business announces 25 Under 25 Award honoreesThis year's class is made up of first-generation college students, dual-degree seekers with perfect 4.0 GPAs, multilingual immigrants with a heart for community service, and founders on their way to becoming tomorrow’s CEOs.25 under 25 honoreeshttps://www.usf.edu/business/news/2026/04-02-25under25-honorees-announced-usf-muma-college-of-business.aspxBusiness News,Honors and AwardsKate Tiedemann School of Business and Finance,Lynn Pippenger School of Accountancy,School of Hospitality and Sport Management,School of Information Systems,School of Management,School of Marketing and Innovation,School of Risk Management and Insurancehttps://www.hospitalitynet.org/opinion/4131679/the-algorithm-cant-say-welcome-why-hospitality-still-needs-a-human-faceIndustry research shows 70% of hotels report guests still prefer human interaction for check-in and complex requests, despite AI efficiency gains.External ArticleMon, 30 Mar 2026 14:46:03 The algorithm can't say welcome: Why hospitality still needs a human face - HospitalitynetIndustry research shows 70% of hotels report guests still prefer human interaction for check-in and complex requests, despite AI efficiency gains.hospitalityhttps://www.hospitalitynet.org/opinion/4131679/the-algorithm-cant-say-welcome-why-hospitality-still-needs-a-human-faceResearch and InnovationArtificial Intelligence,School of Hospitality and Sport Managementhttps://www.usf.edu/business/news/2026/03-30-jet-tila-brings-humor-humility-hospitality-usf.aspxKnown for his Thai-Asian fusion cuisine, the 51-year-old celebrity chef doled out career advice and dropped industry truths during an hour-long fireside chat at the Muma College of Business.Elizabeth L. BrownMon, 30 Mar 2026 14:22:37 Food Network chef Jet Tila brings humor, humility and hospitality to USFKnown for his Thai-Asian fusion cuisine, the 51-year-old celebrity chef doled out career advice and dropped industry truths during an hour-long fireside chat at the Muma College of Business.jet tila visits usfhttps://www.usf.edu/business/news/2026/03-30-jet-tila-brings-humor-humility-hospitality-usf.aspxBusiness News,EventsSchool of Hospitality and Sport Managementhttps://www.usf.edu/research-innovation/news/2026/usf-future-of-food-think-tank-one-year-in-growing-a-movement-and-converting-projects-into-impact.aspxSowing Strategic Stories is a new pilot project with Tingting Zhang and the Novel Approaches to Agriculture working group. The initiative pairs USF master’s business students with local farms and food system providers.External ArticleTue, 10 Mar 2026 11:48:38 USF Future of Food Think Tank: One year in—growing a movement and converting projects into impact - USF ResearchSowing Strategic Stories is a new pilot project with Tingting Zhang and the Novel Approaches to Agriculture working group. The initiative pairs USF master’s business students with local farms and food system providers.food think tank work grouphttps://www.usf.edu/research-innovation/news/2026/usf-future-of-food-think-tank-one-year-in-growing-a-movement-and-converting-projects-into-impact.aspxResearch and InnovationSchool of Hospitality and Sport Managementhttps://www.usf.edu/news/2026/inside-soflo-rodeo-the-student-section-fueling-usf-mens-basketballs-american-conference-championship-season.aspx#Meet the students powering the energy inside the Yuengling Center as the Bulls head to the American Conference Championship as the No. 1 seed.External ArticleMon, 09 Mar 2026 10:47:10 Inside SoFlo Rodeo: The student section fueling USF men’s basketball’s American Conference championship season - USF NewsMeet the students powering the energy inside the Yuengling Center as the Bulls head to the American Conference Championship as the No. 1 seed.student section soflo rodeohttps://www.usf.edu/news/2026/inside-soflo-rodeo-the-student-section-fueling-usf-mens-basketballs-american-conference-championship-season.aspx#EventsSchool of Hospitality and Sport Managementhttps://www.usf.edu/business/news/2026/03-03-conversation-with-a-ceo-rick-cardenas.aspx“Anywhere in our restaurants we can have our next CEO,” said Rick Cardenas, who was the featured guest at Tuesday’s Conversation with a CEO event.Elizabeth L. BrownTue, 03 Mar 2026 16:15:45 From busser to C-suite: Darden Restaurants president shares stories and advice at Conversation with a CEO“Anywhere in our restaurants we can have our next CEO,” said Rick Cardenas, who was the featured guest at Tuesday’s Conversation with a CEO event.rick cardenas conversation with a ceohttps://www.usf.edu/business/news/2026/03-03-conversation-with-a-ceo-rick-cardenas.aspxBusiness News,EventsSchool of Hospitality and Sport Managementhttps://www.eurekalert.org/news-releases/1118511Hologram AI concert experiences may look futuristic, with their computer-generated 3D illusions of dead artists performing on stage. But research shows their success depends on something very human: ethics, trust and emotional connection.External ArticleTue, 03 Mar 2026 11:32:48 Fans value ethics over innovation at AI hologram concerts, new USF study finds - EurekAlert!Hologram AI concert experiences may look futuristic, with their computer-generated 3D illusions of dead artists performing on stage. But research shows their success depends on something very human: ethics, trust and emotional connection.abba voyage experiencehttps://www.eurekalert.org/news-releases/1118511Research and InnovationArtificial Intelligence,School of Hospitality and Sport Managementhttps://wallethub.com/best-airline-credit-card#expert=Muhittin_CavusogluMuhittin Cavusoglu, assistant professor in the School of Hospitality and Sport Management, explains when it makes sense for frequent and casual fliers to get an airline credit card.External ArticleMon, 02 Mar 2026 09:55:31 Best airline credit cards - WalletHubMuhittin Cavusoglu, assistant professor in the School of Hospitality and Sport Management, explains when it makes sense for frequent and casual fliers to get an airline credit card.airline credit cardshttps://wallethub.com/best-airline-credit-card#expert=Muhittin_CavusogluResearch and InnovationSchool of Hospitality and Sport Managementhttps://www.usf.edu/business/news/2026/02-27-hologram-ai-concertgoers-value-ethics-over-innovation-usf-study.aspxNew research from the University of South Florida reveals the success of hologram AI concert experiences featuring past artists relies on something very human: ethics, trust, and emotional connection.Elizabeth L. BrownFri, 27 Feb 2026 15:21:02 Reviving legends: Fans value ethics over innovation at hologram concerts, says USF studyNew research from the University of South Florida reveals the success of hologram AI concert experiences featuring past artists relies on something very human: ethics, trust, and emotional connection.abba voyage experiencehttps://www.usf.edu/business/news/2026/02-27-hologram-ai-concertgoers-value-ethics-over-innovation-usf-study.aspxBusiness News,Research and InnovationArtificial Intelligence,School of Hospitality and Sport Managementhttps://www.inc.com/bruce-crumley/inside-the-ai-hotel-boom-staff-love-it-guests-have-reservations/91301933Hotel workers and guests both like using AI apps and virtual assistants to get fresh towels, but customers sometimes want a human touch.External ArticleFri, 13 Feb 2026 16:35:33 Inside the AI hotel boom: Staff love it, guests have reservations - Inc.Hotel workers and guests both like using AI apps and virtual assistants to get fresh towels, but customers sometimes want a human touch.hotel guests check-inhttps://www.inc.com/bruce-crumley/inside-the-ai-hotel-boom-staff-love-it-guests-have-reservations/91301933Research and InnovationArtificial Intelligence,School of Hospitality and Sport Managementhttps://www.fox13news.com/news/usf-mastrys-brewing-company-beer-schools-brewing-arts-programMastry's Brewing Company in St. Pete Beach has partnered with USF to launch the St. Pete Pilsner. It's a beer crafted specifically to support the university's Brewing Arts Program.External ArticleWed, 11 Feb 2026 16:17:03 USF and Mastry's Brewing Company create new beer to support school's Brewing Arts program - Fox-13Mastry's Brewing Company in St. Pete Beach has partnered with USF to launch the St. Pete Pilsner. It's a beer crafted specifically to support the university's Brewing Arts Program.brewing arts pilsnerhttps://www.fox13news.com/news/usf-mastrys-brewing-company-beer-schools-brewing-arts-programResearch and InnovationSchool of Hospitality and Sport Management