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Dr. Brooke Hansen Consults on Sustainable Tourism Development in Serbia

In June, Dr. Hansen traveled to Serbia to continue consulting work on sustainable development in cultural and heritage tourism with a focus on food and beverage traditions. She and colleague Sir Adam Carmer (USF School of Hospitality and Tourism Management), met with the leading distilleries in the country to explore opening new U.S. markets and creating tourism experiences. Drs. Hansen and Carmer also met with Julie Hill, USF alumna, and wife of U.S. Ambassador to Serbia Christopher Hill, at the U.S. Embassy residence in Belgrade to discuss a tourism initiative that would build on a sustainable twin cities program linking Tampa to Belgrade and St. Petersburg to Novi Sad. Collaborations between the two countries will continue in the fall with a $98,000 U.S. Embassy grant awarded to Dr. Hansen. The grant will bring together tourism faculty and students from USF and the University of Novi Sad Department of Geography, Tourism and Hotel Management in an exchange program involving virtual classes, in-person workshops, and collaborative research and publishing projects.