Exercise is Medicine

About EIM

Engaging Campuses in Physical Activity

Exercise is Medicine® On Campus (EIM-OC) calls upon universities and colleges to promote physical activity as a vital sign of health. EIM-OC encourages faculty, staff and students to work together toward improving the health and well-being of the campus community by:

  • Making movement a part of the daily campus culture
  • Assessing physical activity at every student health visit
  • Providing students with the tools necessary to strengthen healthy physical activity habits
  • Connecting university health care providers with university health fitness specialists to provide a referral system for exercise prescription


The University of South Florida (USF) is a part of the growing initiative to prioritize physical activity on campus. In 2019, USF was recognized as a Gold Level campus at the ACSM Annual Meeting. This signifies the collaborative work that USF is doing surrounding physical activity.


EIM-OC at USF is committed to the promotion, educational awareness, and integration of physical activity as a vital sign of health and a contributor to student success at the University of South Florida.


EIM-OC at USF strives to see a campus that moves well, moves often, and moves together toward a goal of healthy, physically active, and successful students, faculty, and staff.

Would you like more information about how you can be involved in the EIM-OC initiative at USF? Contact A’Naja Newsome at anajanewsome@usf.edu