Marketing

Brand Management

BRANDing

  • Brand Asset Management: Please visit this area for logo downloads, email signature information, and collateral template downloads. This area will continue to be built out as more assets become available. Please contact usfbrand@usf.edu with questions about brand assets.

IMAGERY

If you have any photo needs, please visit the Public Photo Gallery or contact UCM for assistance.

Public Toolkits

In honor of several different celebration months, USF provides a few "shareables" for public use. Included are virtual meeting backgrounds, frames for your profile image, cover photos and more.

MESSAGING

Access the latest university statistics, rankings, points of pride, facts and more.

BOILERPLATE

For use in all USF-branded publications, including brochures, event programs, academic program materials, accreditation documents, and/or any external communications that describe or promote the university.The boilerplate below can be used for all campuses. For questions regarding the use of boilerplates, please contact our Assistant Director of Media Relations.

Effective December 2021:

The University of South Florida

The University of South Florida, a high-impact global research university dedicated to student success, generates an annual economic impact of more than $6 billion.  Over the past 10 years, no other public university in the country has risen faster in U.S. News and World Report’s national university rankings than USF. Serving more than 50,000 students on campuses in Tampa, St. Petersburg and Sarasota-Manatee, USF is designated as a Preeminent State Research University by the Florida Board of Governors, placing it in the most elite category among the state’s 12 public universities. USF has earned widespread national recognition for its success graduating under-represented minority and limited-income students at rates equal to or higher than white and higher income students. USF is a member of the American Athletic Conference. Learn more at www.usf.edu.