Additional Resources

Google Analytics

Google Analytics is a free online tracking service that allows you to gather helpful information on how your website is performing.

Types of things that you can learn from this data include:

  • Which marketing initiatives are most effective
  • Website traffic patterns/trends
  • Where visitors come from and what they do on the site
  • Which online ad or creative is the most effective
  • Where people leave the site
  • Which pages retain visitors the longest

UCM and IT are unable to create an account for you as it typically needs to be tied to a Gmail address. You can create one by visiting

How do I add a Google Analytics 4 (GA4) ID to my CMS site?

To find your measurement ID, please follow these instructions:

  • Sign in to your Google Analytics account.
  • Click “Admin”.
  • At the top of the “Property” column, select your GA4 property.
  • In the “Property” column, click “Data streams”.
  • Click the appropriate data stream.
  • Copy the “Measurement ID” (it starts with G-) and submit to

If your account hasn’t already been converted to GA4, please follow these instructions; then provide us with your measurement ID (You do not need to provide us any code, just the measurement ID. For example, G-1234ABCD.)

Note: Google may alert you that your data stream isn’t collecting any data. That is ok! That won’t happen until we add it to your site.

Training/Support Resources

UCM and IT do not offer instructional or technical support for Google Analytics. It is the responsibility of the department to obtain training on how to use this product and run their own reports. Google provides in-depth training resources that you can access for free at, or via their YouTube channel. LinkedIn Learning also has some GA4 resources. You can access LInkedIn Learning through MyUSF