Articles

SBDC Offers Advice for Companies Looking to Win Government Contracts

1846 Small Business Owners Assisted

By Yolanda Cowart, Florida SBDC at Pinellas County

TAMPA (Jan. 13, 2017) The Florida Small Business Development Center at University of South Florida helped business owners reap some $65.5 million in government contracts in 2015, the most recent state statistics available.

Advice is just one of the primary services its consultants throughout the 10-county region offer to small business owners who are intent on growing their businesses with government work.

And the Tampa Bay region is ripe for such contracts.

According to USASpending.gov, Hillsborough County ranked fifth in Florida in 2016, with $3.96 million in contracts awarded to businesses.

Florida SBDC, located at Port Tampa Bay off Channelside Drive, has government contracting specialists who can connect business owners to invaluable programs and tools to help strengthen market position in the government space.  These services include consulting sessions with industry experts, bid match resources that connect you to opportunities and specialized reports that provide unique business intelligence and insight into the government procurement maze. Most services are provided at no- or low-cost to area business leaders.

Government contracting has developed into a very competitive marketplace, thanks to its profit potential. While many contracts are awarded to large corporations, companies of all sizes, from small, micro-firms with one employee to large, mega-firms with thousands of employees have been successful in selling products and services to government agencies at every level.

Firms considering offering products and services to the government, must target the right agencies. Conducting preliminary market research and implementing strategies specifically designed for the private sector can often make a difference, helping distinguish a company from its competition.

Marketing to the government is different from marketing to the commercial industry. Here are four steps that can prepare businesses to compete for government contracts and add value in the private sector marketplace. The key word: research.

More information about the Florida SBDC at USF's government contracting services can be found here: http://sbdctampabay.com/