Muma College of Business

graphic showing someone writing a fake review

From trust to doubt: Why fake online reviews still fool consumers

06/04/25 — The research investigates a key question: Are consumers naturally skeptical of online reviews, or do they tend to believe them? The answer lies in what psychologists call a “truth bias.”

How the FinTech|X Accelerator is reshaping the future of finance and technology in Tampa Bay - USF St. Petersburg

05/20/25 — Approaching its fourth year, the Fintech|X Accelerator has drawn startup founders from across the United States and around the world who have gone on to generate millions in revenue while creating hundreds of jobs.

AMP conference hosts panel on history behind Tampa Bay's rise as a sports destination - USF Athletics

05/20/25 — The panel "Mega-events and the Making of a Sports Destination: Leadership, Community, and the Business of Hosting" featured three of the pioneers and icons of the sports events business.

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