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Consumers associate sustainability with human care, not artificial intelligence
As companies race to use artificial intelligence in product development, new research shows consumers may penalize AI-designed products on one of the marketplace's most important attributes: sustainability.
July 10, 2026Research and Innovation
Stronger ties: USF visits Seoul in joint research conference with Sungkyunkwan University
The trip solidified the partnership between the two academic institutions, which began in 2025, as well as USF’s growing international research collaborations and global engagement efforts.
July 1, 2026Business News
In times of crisis: New USF research reveals whether being a political outsider helps or hurts
Whether an institutional outsider sinks or swims in a crisis isn't about who they are, but about the conditions they face. New research examines how political outsiders responded to the 2020 pandemic and 2008 financial crisis.
July 2, 2026Business News, Entrepreneurship, Research and Innovation
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