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Syp founders

USF-founded startup tests personalized hydration tracker with student-athletes - USF News

USF-founded startup Syp is piloting its hydration-monitoring technology with student-athletes. Developed by USF students, the system combines a smart sleeve and a mobile app to deliver personalized hydration insights.

October 20, 2026Business News, Entrepreneurship, Spotlights

scholarship luncheon

USF hits wondrous milestone and awards over $1.6 million in business scholarships

The 2026 Scholarship Luncheon brought together donors and scholarship recipients in an Alice-in-Wonderland-inspired landscape, featuring a lush Bull U topiary, tiered trays of dainty tea sandwiches, and the lyrical compositions of a string quartet.

October 30, 2026Business News, Events

moral surgery study

Can we separate the art from a fallen artist? Only in our memories, USF study finds

New research from the University of South Florida finds that after a scandal, the brain tricks us: it reconciles a fallen artist with their adored art by rewriting our memories in two completely different directions.

October 26, 2026Business News, Research and Innovation

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