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The paradox of AI-designed green products - Harvard Business Review
New research reveals that consumers perceive AI-designed products as less sustainable than those designed by humans, even when the products themselves are identical.
November 11, 2026Business News, Research and Innovation
Ferg’s owner discusses entrepreneurship at USF forum - St. Pete Catalyst
Mark Ferguson discussed the creation of the establishment and its expansion over time at the Conversation with a Founder event.
November 11, 2026Entrepreneurship
Why some can't afford their house - even after they pay off their mortgage - Washington Post
Millions of Americans who own their homes outright are still struggling to afford them. Roughly 5.5 million mortgage-free homeowners spend at least 30% of their household income on housing costs.
November 10, 2026Research and Innovation
USF Health nursing researcher receives NIH funding to extend heart recovery support - USF Nursing
The funding supports a trial of HerBeat, a secondary prevention intervention involving a smartphone and smartwatch that helps women with coronary heart disease improve their heart-healthy behaviors.
November 10, 2026Research and Innovation
USF Muma College of Business unveils fall issue of ROI-Return on Ideas magazine
Should companies compete with the pioneers in breakthrough innovation or carve out a path in incremental improvements? What does it take to maintain human judgement in an increasingly AI-driven world? The fall 2026 issue of ROI – Return on Ideas magazine tackles those issues while showcasing faculty research and its real-world applications.
November 10, 2026Business News
USF business researchers ranked top 2% in the world by Stanford University
Nine faculty members in the USF Muma College of Business were among the world's highly cited scientists, according to the 2026 Stanford University and Elsevier database.
November 4, 2026Business News, Research and Innovation
Art of the Remake
Long before a film wins an Academy Award or dominates the global box office, it exists as little more than a whisper of potential.
A full circle moment: USF senior Jaycee Cavero’s experience with the Global Career Accelerator becomes a post-graduation path - USF World
The beauty industry was not on Jaycee Cavero’s bingo card. Originally from New York, the USF senior initially thought he wanted to become a teacher but ended up studying sports and entertainment marketing at USF.
November 2, 2026Spotlights
How your brain saves nostalgia from scandals - Neuroscience News
When an admired artist is embroiled in scandal, how does the mind preserve its past love for their work? A study from the University of South Florida, published in the Journal of Experimental Social Psychology, demonstrates that the brain resolves this cognitive conflict through “differential memory reconstruction.”
October 30, 2026Research and Innovation
Expert thoughts on Capital One Platinum - WalletHub
Muhittin Cavusoglu, assistant professor in the School of Hospitality and Sport Management, contributes a column on the best type of credit cards for beginners.
October 30, 2026Research and Innovation
USF hits wondrous milestone and awards over $1.6 million in business scholarships
The 2026 Scholarship Luncheon brought together donors and scholarship recipients in an Alice-in-Wonderland-inspired landscape, featuring a lush Bull U topiary, tiered trays of dainty tea sandwiches, and the lyrical compositions of a string quartet.
October 30, 2026Business News, Events
USF students invent smart water bottle sleeve to take guesswork out of hydration - Fox 13
The device functions as a miniature scale, syncing with a mobile app and any popular wearables to adjust daily water intake goals based on workouts and outdoor temperatures.
October 29, 2026Entrepreneurship, Research and Innovation