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state of the region

The 2026 State of the Region finds affordability is still a major need in Tampa Bay - WUSF

The findings were revealed during a luncheon at the University of South Florida on Feb. 17 with more than 250 business, nonprofit and government leaders.

February 18, 2026Research and Innovation

Tampa skyline

Tampa Bay Partnership, USF Muma College of Business researchers unveil Tampa Bay region economic competitiveness data - USF News

The findings and insights were revealed and discussed at the State of the Region community luncheon held today on the USF Tampa campus. Nearly 500 business leaders, not-for-profit leaders and government officials attended the event.

February 17, 2026Research and Innovation

state of the region fireside chat

'State of the Region’ researchers unveil how Tampa Bay compares against peer communities

Tuesday’s event was heavy on data and trends, but also a homecoming for University of South Florida president Moez Limayem, whose welcome remarks kicked off his first day as the university’s ninth president.

February 17, 2026Business News, Research and Innovation

hotel guests check-in

Inside the AI hotel boom: Staff love it, guests have reservations - Inc.

Hotel workers and guests both like using AI apps and virtual assistants to get fresh towels, but customers sometimes want a human touch.

February 13, 2026Research and Innovation

Valentine's Day

Valentine’s Day at USF: Married couples share their love stories - Oracle

In honor of Valentine’s Day, some married USF professors, faculty members and university leaders shared how they found love alongside their academic careers.

February 12, 2026Events

brewing arts pilsner

USF and Mastry's Brewing Company create new beer to support school's Brewing Arts program - Fox-13

Mastry's Brewing Company in St. Pete Beach has partnered with USF to launch the St. Pete Pilsner. It's a beer crafted specifically to support the university's Brewing Arts Program.

February 11, 2026Research and Innovation

personal financial planning conference

USF students place second in financial planning case competition

The competition, part of the 2026 Future Advisors Conference, gave personal financial planning students an opportunity to apply both technical and client‑facing skills in a realistic advisory setting.

February 11, 2026Honors and Awards

jobs sign

What leads an employer to ‘build’ — rather than ‘buy’ — talent?- HR Dive

A firm’s decision on how to secure talent “directly shapes its future competitiveness,” a researcher from the University of South Florida said.

February 10, 2026Entrepreneurship, Research and Innovation

hotel concierge

Hotel guests embrace AI convenience—but still want a human touch, study finds - Phys.org

New research from USF reveals that while smart AI concierges are great for quick, 24/7 help and for easing hospitality staff workload, most guests still prefer face-to-face customer service, especially with requests that involve an emotional attachment.

February 9, 2026Research and Innovation

hospitality ai

Hotel guests prefer human touch over AI concierges, study finds - National Today

USF research reveals a gap between hotel managers' enthusiasm for AI and guests' comfort levels with the technology.

February 9, 2026Research and Innovation

sports betting

Sports is now 'non-stop slot machine,' says gambling addict-turned-therapist - Spectrum News

The American Gaming Association reports legal sportsbooks took nearly $150 billion worth of bets in 2024. The sports betting industry posted a record $13.71 billion in revenue during that same year.

February 9, 2026Research and Innovation

JA BizTown

Junior Achievement of Tampa Bay to rename JA BizTown as Muma BizTown - Osprey Observer

JA BizTown in Tampa Bay and Polk County is now Muma BizTown, recognizing the long-standing and transformative support of Pam and Les Muma.

February 9, 2026Business News

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, seven schools, and all business.