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USF business researchers ranked top 2% in the world by Stanford University
Nine faculty members in the USF Muma College of Business were among the world's highly cited scientists, according to the 2026 Stanford University and Elsevier database.
November 4, 2026Business News, Research and Innovation

A full circle moment: USF senior Jaycee Cavero’s experience with the Global Career Accelerator becomes a post-graduation path - USF World
The beauty industry was not on Jaycee Cavero’s bingo card. Originally from New York, the USF senior initially thought he wanted to become a teacher but ended up studying sports and entertainment marketing at USF.
November 2, 2026Spotlights

How your brain saves nostalgia from scandals - Neuroscience News
When an admired artist is embroiled in scandal, how does the mind preserve its past love for their work? A study from the University of South Florida, published in the Journal of Experimental Social Psychology, demonstrates that the brain resolves this cognitive conflict through “differential memory reconstruction.”
October 30, 2026Research and Innovation

Expert thoughts on Capital One Platinum - WalletHub
Muhittin Cavusoglu, assistant professor in the School of Hospitality and Sport Management, contributes a column on the best type of credit cards for beginners.
October 30, 2026Research and Innovation

USF hits wondrous milestone and awards over $1.6 million in business scholarships
The 2026 Scholarship Luncheon brought together donors and scholarship recipients in an Alice-in-Wonderland-inspired landscape, featuring a lush Bull U topiary, tiered trays of dainty tea sandwiches, and the lyrical compositions of a string quartet.
October 30, 2026Business News, Events

USF students invent smart water bottle sleeve to take guesswork out of hydration - Fox 13
The device functions as a miniature scale, syncing with a mobile app and any popular wearables to adjust daily water intake goals based on workouts and outdoor temperatures.
October 29, 2026Entrepreneurship, Research and Innovation

Fed holds interest rates steady at 3.75% to 4% range - Fox 35
Fed Chair Kevin Warsh continues to reaffirm its strict commitment to restoring price stability and driving inflation back toward the 2 percent target. Leo Chen, assistant professor of finance, breaks down the details of the meeting.
October 29, 2026Research and Innovation

What prediction market legal battles could mean for Florida users - Bay News 9
Prediction market platforms such as Kalshi and Polymarket are drawing increased attention as users place money on outcomes in sports, politics and other events.
October 28, 2026Research and Innovation

How your brain can trick you after a beloved artist’s scandal - Futurity
New research finds that after a scandal involving a beloved artist, the brain tricks us: it reconciles a fallen artist with their adored art by rewriting our memories in two completely different directions.
October 28, 2026Research and Innovation

USF Soccer teammates launch syp, a sleeve that turns any water bottle into a hydration tracker - Fitt Insider
The Tampa startup’s sensor weighs your bottle each time you set it down, so athletes and everyday drinkers can see how much they actually drank without logging anything.
October 27, 2026Entrepreneurship, Research and Innovation

Kaushik Dutta among 2026 Tampa Bay Tech Awards finalists - The American Bazaar
Kaushik Dutta, a professor at the University of South Florida and its vice provost for academic planning and accreditation, has been named a finalist for Tech Educator of the Year at the 2026 Tampa Bay Tech Awards.
October 26, 2026Honors and Awards

Can we separate the art from a fallen artist? Only in our memories, USF study finds
New research from the University of South Florida finds that after a scandal, the brain tricks us: it reconciles a fallen artist with their adored art by rewriting our memories in two completely different directions.
October 26, 2026Business News, Research and Innovation