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USF Muma College of Business launches ROI — Return on Ideas magazine
In its inaugural spring 2026 issue, the publication features in-depth trend stories, interviews with executive leaders, consumer and innovation insights, and practical takeaways for professionals.
May 4, 2026Business News
Bill Lombardo shares his rule-bending successes at Conversation with a CEO
Lombardo, CEO of Monin Americas, touched on corporate lessons learned, advice to young managers, and traits that everyone needs to succeed.
April 30, 2026Business News, Events
High-stakes logistics: USF team wins national supply chain case competition
The case was based on current trends in the supply chain industry and the competition was designed to mirror the speed and pressure of real-world logistics decision-making.
April 24, 2026Business News
Why “10” beats “Ten” in winning consumer trust
When it comes to numbers, how you write them can shape what people believe.
Can generative AI elevate hospitality without eroding the human touch?
Hotels, restaurants and destinations are experimenting with generative AI, from automated marketing copy to personalized travel recommendations. But in an industry built on human connection, the stakes are high.
Cloning the Past for the Future
Matt James on good genomes, conservation and bringing back the dire wolf.
Complex disclosures can backfire, even for sophisticated investors
Simplifying financial disclosures may do more than improve clarity. It could prevent a ripple effect of strategic inattention that weakens decision-making across entire markets.
When an empathetic chatbot can make things worse
After a service failure, customers expect empathy. When a human employee understands a customer’s frustration and shows they share that feeling, it can calm tensions and rebuild trust. But new research suggests that when a chatbot tries the same tactic, it can backfire.
Does it matter where you get a free sample? Yes, and the effects last
Free samples are everywhere, from grocery aisles to mailboxes to online sign-ups. But does it matter how you get one?