News
Article Listing
Viewing items with Category: All Categories, Year: All Years
New theory maps how emotional online content shapes everyday decisions, says USF researcher
The Tripartite Reactions to Emotions theory gives researchers, platform designers, marketers, and policymakers a shared language in the digital age and a roadmap for understanding how emotional content spreads influence online.
July 17, 2026Business News, Research and Innovation
Summer camps provide immersive learning, campus living for local high school students
For the first time, the St. Petersburg campus hosted the USF Youth Experiences Rocky’s Residents program, providing local high school students the chance to experience college life firsthand over the summer.
July 16, 2026Entrepreneurship
Cultivating smart money habits: USF’s Grow Financial Literacy and Planning Clinic teaches financial management building blocks
The clinic provides student coaches with hands-on experience while helping community members navigate important financial topics, including budgeting, saving, credit management, and long-term financial planning.
July 10, 2026Business News
Consumers associate sustainability with human care, not artificial intelligence
As companies race to use artificial intelligence in product development, new research shows consumers may penalize AI-designed products on one of the marketplace's most important attributes: sustainability.
July 10, 2026Business News, Research and Innovation
Premiums will skyrocket by 2035; Discounts not enough for wind mit, studies say - Insurance Journal
A new USF study that examined over 20 years of data from Florida's Citizens Property Insurance Corp. reveals that premium discount incentives are not enough to prompt widespread adoption of hurricane mitigation measures.
July 8, 2026Research and Innovation
Photos: USF Sport Business Bootcamp tour - Tampa Bay Buccaneers
As part of this summer's USF Sport Business Bootcamp, high school students toured the Tampa Bay Buccaneers' AdventHealth Training Center.
July 8, 2026Events
Uneven adoption: Insurance pricing and household climate resilience - Brookings Institution
A new USF study provides evidence that insurance pricing shapes households' decisions to invest in making their homes more resilient to extreme-weather damage.
July 6, 2026Business News, Research and Innovation
How Gen Z in Florida is navigating a weaker labor market in the age of AI - WUSF
The state's unemployment is outpacing the national average. The candidate pool is flooded with graduates seeking similar work. And artificial intelligence (AI) is changing the game for employers and job seekers alike.
July 2, 2026Research and Innovation
In times of crisis: New USF research reveals whether being a political outsider helps or hurts
Whether an institutional outsider sinks or swims in a crisis isn't about who they are, but about the conditions they face. New research examines how political outsiders responded to the 2020 pandemic and 2008 financial crisis.
July 2, 2026Business News, Entrepreneurship, Research and Innovation
Stronger ties: USF visits Seoul in joint research conference with Sungkyunkwan University
The trip solidified the partnership between the two academic institutions, which began in 2025, as well as USF’s growing international research collaborations and global engagement efforts.
July 1, 2026Business News
Homes lose value near cell towers - Children's Health Defense
Rob Brown, KellyLee McFrederick and Sandra Brown, Ph.D. are all three guests for this EMR and wireless discussion, hosted by Miriam Eckenfels.
July 1, 2026Research and Innovation
A humble and high-velocity CEO - USF Magazine
As chairman and CEO of Celsius Holdings, John Fieldly ('04, Accounting) oversees a global energy drink portfolio, a team of 1,300 employees worldwide, and a company that generated $2.5 billion in 2025.
July 1, 2026Spotlights