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Making bold moves: How preparation leads to opportunities

Finance and accounting major Surashankaran Sundaresyaran made some intentional choices that helped him land two internships. His strategic steps keep him prepared for the next opportunity.

July 24, 2026Business News

THRIVE winners

THRIVE doles out $25,000 to support four student entrepreneurs

Four student entrepreneurs. Four bold ideas. See how the Hafer THRIVE program awarded $25,000 to help USF student founders turn personal experiences into startups with the potential to make a real-world impact.

July 20, 2026Entrepreneurship, Events, Honors and Awards

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New theory maps how emotional online content shapes everyday decisions, says USF researcher

The Tripartite Reactions to Emotions theory gives researchers, platform designers, marketers, and policymakers a shared language in the digital age and a roadmap for understanding how emotional content spreads influence online.

July 17, 2026Business News, Research and Innovation

Students engage at the summer camp

Summer camps provide immersive learning, campus living for local high school students

For the first time, the St. Petersburg campus hosted the USF Youth Experiences Rocky’s Residents program, providing local high school students the chance to experience college life firsthand over the summer.

July 16, 2026Entrepreneurship

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USF entrepreneurship faculty coaches students to sweet success

A USF entrepreneurship faculty member is earning regional recognition by giving students a chance to solve real business challenges instead of hypothetical ones. The hands-on approach is producing award-winning results for both students and Tampa Bay companies.

July 16, 2026Entrepreneurship, Honors and Awards

grow financial literacy and planning clinic

Cultivating smart money habits: USF’s Grow Financial Literacy and Planning Clinic teaches financial management building blocks

The clinic provides student coaches with hands-on experience while helping community members navigate important financial topics, including budgeting, saving, credit management, and long-term financial planning.

July 10, 2026Business News

graphic of person having two choices: human or ai

Consumers associate sustainability with human care, not artificial intelligence

As companies race to use artificial intelligence in product development, new research shows consumers may penalize AI-designed products on one of the marketplace's most important attributes: sustainability.

July 10, 2026Business News, Research and Innovation

home on an insurance policy paper

Premiums will skyrocket by 2035; Discounts not enough for wind mit, studies say - Insurance Journal

A new USF study that examined over 20 years of data from Florida's Citizens Property Insurance Corp. reveals that premium discount incentives are not enough to prompt widespread adoption of hurricane mitigation measures.

July 8, 2026Research and Innovation

AdventHealth Training Center

Photos: USF Sport Business Bootcamp tour - Tampa Bay Buccaneers

As part of this summer's USF Sport Business Bootcamp, high school students toured the Tampa Bay Buccaneers' AdventHealth Training Center.

July 8, 2026Events

homeowner installing hurricane shutters

Uneven adoption: Insurance pricing and household climate resilience - Brookings Institution

A new USF study provides evidence that insurance pricing shapes households' decisions to invest in making their homes more resilient to extreme-weather damage.

July 6, 2026Business News, Research and Innovation

Incoming students look down at their phones during a guided tour of the University of South Florida's St. Pete campus, which began at the Kate Tiedemann School of Business and Finance. Gabriella Paul / WUSF

How Gen Z in Florida is navigating a weaker labor market in the age of AI - WUSF

The state's unemployment is outpacing the national average. The candidate pool is flooded with graduates seeking similar work. And artificial intelligence (AI) is changing the game for employers and job seekers alike.

July 2, 2026Research and Innovation

Leadership crisis graphic

In times of crisis: New USF research reveals whether being a political outsider helps or hurts

Whether an institutional outsider sinks or swims in a crisis isn't about who they are, but about the conditions they face. New research examines how political outsiders responded to the 2020 pandemic and 2008 financial crisis.

July 2, 2026Business News, Entrepreneurship, Research and Innovation

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