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From gummy gains to startup success: USF students power up with HUSTLE

What do pre-workout gummies, shoe charms and investor pitch rooms have in common? A select group of USF students found out firsthand through a high-impact program designed to turn bold ideas into real businesses.

October 22, 2025Business News, Entrepreneurship

USF interns at the Tampa Bay Economic Development Council

USF students gain hands-on experience through Genspiration Foundation and Tampa Bay EDC Internship - USF World

Finance major Diego Pardo and business analytics and information systems major Emma Scuderi are each working on initiatives that directly connect to their academic and career goals.

October 15, 2025Business News, Honors and Awards

employees giving feedback

Leaders can face ‘authenticity penalty’ if they react too quickly to feedback - HR Drive

When leaders shift their behavior too soon, employees may see it as “too good to be true.” Instead, employees want to see gradual, natural change that occurs due to their thoughts being heard and processed.

October 15, 2025Research and Innovation

moez limayem

USF presidential finalist Limayem speaks about experience, politics ahead of confirmation - WUSF

Moez Limayem is currently the president at the University of North Florida. Before that, he served as dean of the USF Muma College of Business for a decade.

October 14, 2025Events

carol osborne

USF marketing professor explains the enduring pumpkin spice craze - Tampa Bay's Morning Blend

Carol Osborne explains the enduring pumpkin spice craze, from why consumers love it to its endless product extensions and lasting seasonal appeal.

October 13, 2025Research and Innovation

christian hardigree

USF St. Petersburg chancellor Christian Hardigree takes reigns at Texas A&M-Victoria - WUSF

During her 3½ years at USF St. Petersburg, Hardigree increased enrollment by 26 percent, expanded research and introduced new academic programs.

October 13, 2025Events

moez limayem

USF presidential finalist offers hope, optimism in community meeting - TBBJ

As Moez Limayem finished sharing his vision for his potential presidency at the University of South Florida, he received something few in Florida’s current higher education landscape will ever accomplish: a standing ovation from faculty and staff.

October 13, 2025Events

carol osborne

Pumpkin Spice Craze - Morning Blend

USF marketing professor Carol Osborne explains the enduring pumpkin spice craze, from why consumers love it to its endless product extensions and lasting seasonal appeal.

October 13, 2025Research and Innovation

cory bernstine

Meet Cory Bernstine, a 2025 40 Under 40 honoree - TBBJ

Bernstine is the senior vice president of strategy for United Soccer League. He serves as an adjunct professor in the Vinik Sport & Entertainment Management program.

October 13, 2025Honors and Awards

Christian Hardigree

USF St. Pete chancellor says goodbye - St. Pete Catalyst

Christian Hardigree, regional chancellor at the University of South Florida St. Petersburg, was named the new president of Texas A&M University-Victoria. Her last day at USF St. Petersburg is Nov. 3.

October 13, 2025Events

gamma iota sigma delta beta chapter

USF’s Gamma Iota Sigma Delta Beta chapter wins national Bowers Award

The Delta Beta chapter — founded in spring 2023 — became the youngest chapter in the organization’s history to receive the top collegiate chapter award.

October 13, 2025Business News, Honors and Awards

christian hardigree

USF St. Petersburg Chancellor Christian Hardigree named President of Texas A&M University-Victoria - USF St. Petersburg

Under Hardigree’s leadership, the campus spearheaded new initiatives that supported student success, introduced and enhanced academic programs, and built even stronger connections with elected officials and the surrounding community.

October 10, 2025Business News

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, seven schools, and all business.