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School of Hospitality and Sport Management

Tourism, sport and entertainment programs merge to form USF School of Hospitality and Sport Management

Launching in fall 2025, the merged school will give students on all three campuses more career pathways and a global perspective on the interconnectedness of hospitality, tourism, sport and entertainment.

July 29, 2025Business News

Group photo at Amgen's summer camp

USF, Amgen empower teens through entrepreneurship camp

Tampa teens are getting a head start in STEM and entrepreneurship. From pitching business ideas to learning from Khan Academy's Sal Khan, these students are building skills — and confidence — for the future.

July 28, 2025Business News, Entrepreneurship, Events

A wide shot showing the crowd and stage at the 2025 AIB conference.

USF professor presents research on automation and foreign investment at AIB conference

The team examined how rhetoric around reshoring — when companies bring manufacturing and production operations back to its home country — aligns with corporate behavior in the automotive industry.

July 25, 2025Business News, Research and Innovation

group picture from bulls finance summer camp

High schoolers explore stocks, fintech and investments at USF’s finance camp

In its second year, the Bulls Finance Summer Camp covers topics like personal finance, investments, corporate finance and fintech through a mix of interactive lectures, collaborative projects, and industry tools.

July 24, 2025Business News

Colorful stars dispersed

People still trust online reviews, even when they’re fake - Futurity

Despite growing awareness of fake online reviews, a new research article finds that consumers still overwhelmingly trust what they read—even when they shouldn’t.

July 17, 2025Business News, Research and Innovation

Ed Tomlinson, interim director for the new School of Management

USF Muma College of Business creates a new School of Management

The School of Management will be the business college's seventh school, bringing the college's existing management-related programs and management faculty under one academic roof.

July 16, 2025Business News, Entrepreneurship

Wallethub: Home for Rent

Best and worst places to rent in America (2025) - WalletHub

WalletHub’s ranking of the best cities for renters features expert insights from Lei Wedge, an associate professor at USF. She offers practical tips on finding value in rentals and warns against common mistakes like overlooking hidden costs and lease terms.

July 8, 2025Research and Innovation

People wait for a job fair to open at the Amerant Bank Arena

New hire cohorts may be a retention boon — or a bust if not managed properly - HR Dive

Discover how research by USF’s Amit Chauradia is reshaping how companies onboard new talent. His latest study reveals that new-hire cohorts can significantly boost retention — or lead to mass departures if not handled carefully.

July 8, 2025Business News, Research and Innovation

St. Petersburg Mayor Ken Welch (at center) with students and administrators at Monday's launch of Camp Bullseye.

USF St. Pete debuts week-long middle school camp - St. Pete Catalyst

Developed in partnership with the City of St. Petersburg, the camp is part of USF alum and Mayor Ken Welch’s Pillars for Progress initiative, which focuses on education and youth opportunities.

July 7, 2025Entrepreneurship, Events

Richard McFarlane, University of South Florida, Muma College of Business

2025 Best and brightest online MBA: Richard McFarlane, University of South Florida (Muma) - Poets&Quants

Balancing a full-time role as a principal security engineer while launching his own consulting firm, Richard McFarlane credits the flexibility of USF’s online MBA program for supporting his professional and entrepreneurial growth.

July 3, 2025Business News

Group shot of winners at HackaBull 2025

HackaBull 2025: Student innovation shines at USF's largest hackathon

More than 300 students turned ideas into real-world solutions at USF’s largest hackathon, HackaBull 2025 — a 24-hour innovation sprint powered by code, collaboration and more than 1,000 cans of caffeine.

July 3, 2025Business News, Entrepreneurship, Events

ABC Action News Reporter Susan El Khoury provides tips on how to identify fake reviews and protect yourself from misinformation online.

Susan solves it: Fake reviews explained - WFTS Tampa Bay

Researchers at the University of South Florida, including associate professor Denny Yin, reveal why consumers often trust fake online reviews and how to improve awareness.

July 2, 2025Business News

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, six schools, and all business.