News

National Academy of Inventors names six USF faculty to its 2026 class of senior members - USF Research
Rouzbeh Behnia, assistant professor in the School of Information Systems, is among the USF researchers named to the National Academy of Inventors' class of 2026 senior members.
February 26, 2026Business News, Honors and Awards, Research and Innovation

USF’s 70 years of shaping Tampa Bay’s economy and workforce - USF News
USF’s 70th anniversary underscores how deeply the university fuels Tampa Bay’s growth, generating nearly $7 billion in annual economic impact and serving as a powerful talent pipeline for companies.
March 3, 2026Business News

Reviving legends: Fans value ethics over innovation at hologram concerts, says USF study
New research from the University of South Florida reveals the success of hologram AI concert experiences featuring past artists relies on something very human: ethics, trust, and emotional connection.
February 27, 2026Business News, Research and Innovation
Business Resources
About Business News
Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, seven schools, and all business.