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USF sales competition team wraps up successful semester

The team ended the fall semester on a high note, finishing strong while honing their sales tactics at multiple home and away contests.

December 5, 2023Business News

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Two USF faculty named Highly Cited Researchers

Of the world’s population of scientists and social scientists, those included on the annual Clarivate Highly Cited Researchers™ list are among the top 0.1% in the world.

December 5, 2023Business News, Research and Innovation

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Cheers to 10 years of beer science

A decade on, Introduction to Beer Science is as popular as ever — and looking to expand. In addition to touring breweries, students attend lectures and brew two all-grain beers from scratch in the brewing lab.

November 15, 2023Business News, Research and Innovation

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From grain to glass: Bringing sustainable tourism to Florida’s craft distilled spirits industry

Brooke Hansen aims to help local distilleries adopt practices that support the local economy and encourage sustainable tourism.

November 15, 2023Business News, Research and Innovation

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Transatlantic partnership with Serbian university leads to second U.S. Embassy grant

The new project will bridge the gap between American and Serbian perceptions of sustainability through a neuromarketing analysis of Florida tourism entities.

November 15, 2023Business News, Research and Innovation

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USF business professors develop statewide training to boost cyberattack preparedness

The free, online courses will train Florida’s public sector employees on how to spot phishing scams, counter ransomware attacks, and protect sensitive information from cybercriminals.

November 14, 2023Business News

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Sophomore Cherish Alston builds connections, lands scholarship through internships and student organizations

Alston received her first internship during her freshman year in the summer of 2022 as a business analytics intern. A few internships later, she hopes to make a career in the cybersecurity industry.

November 14, 2023Business News, Spotlights

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Cybersecurity lab loads up to counter online threats

Sarasota-Manatee faculty members use new approaches to fight cybercriminals and counter online threats.

November 14, 2023Business News, Research and Innovation

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Mindfulness may combat stress to improve decision-making and performance outcomes

Lisa Penney, a stress researcher and USF professor of management, says stressful situations can significantly impair decision-making abilities by hindering the brain’s ability to process information and weigh the options.

November 14, 2023Business News, Research and Innovation

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Military couple soaring to new heights at USF

After spending 10 years in the military, Air Force fighter pilots Captain Zach Eastman and Major Liz Eastman are now in their second to last semester at USF. The married couple is currently serving as flight instructors all while working to complete their online Master of Business Administration.

November 13, 2023Business News

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Exploring sustainable tourism on Egmont Key through virtual reality

A group of students spent the day exploring sustainable tourism on Egmont Key through an app developed at USF that digitally documents the island's rich history.

November 13, 2023Business News

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Record gift key to making USF’s risk management and insurance program one of the nation’s best

Donor and industry support fueling the drive to grow the Baldwin Risk Partners School of Risk Management and Insurance at the USF Muma College of Business.

November 13, 2023Business News, Research and Innovation

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, six schools, and all business.