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USF and Florida Blue host inaugural forum on AI and data for healthcare

The conference brought policymakers, healthcare industry leaders, academics, and students together to share ideas and promote collaboration on using data and AI in the healthcare industry.

January 27, 2023Business News, Events, Research and Innovation

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National Science Foundation grant will prepare USF students for cybersecurity careers

The National Science Foundation awarded the University of South Florida a highly competitive $4.4 million grant to help recruit and mentor cybersecurity students for in-demand, high-paying jobs at government and other public sector institutions.

January 18, 2023Business News, Research and Innovation

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Public transportation agency sees boost in ridership following USF eye-tracking research

The Center for Marketing and Sales Innovation in the Muma College of Business was part of an interdisciplinary team of researchers at USF who collaborated with the Florida Department of Transportation to improve marketing campaigns aimed at boosting commuter ridership on trains.

January 4, 2023Business News, Research and Innovation

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Artificial Intelligence Chatbots to Streamline Customer Service Tasks - AZO Robotics

A new study performed at the University of South Florida analyzes how emotion-expressing AI chatbots have the potential to impact customer service.

December 8, 2022Business News, Research and Innovation

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Bots with feelings: Study explores deploying AI chatbots with emotions in customer service - Mirage

As online retailers increasingly use artificial intelligence chatbots to streamline customer service tasks and replace their human counterparts, new research from the University of South Florida examines how emotion-expressing AI chatbots can impact customer service.

December 8, 2022Business News, Research and Innovation

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Supply Chain Innovation Lab projects address Florida’s freight and logistics network

Researchers with the University of South Florida Supply Chain Innovation Lab at the Muma College of Business have completed two sister projects aimed at helping to improve the state’s freight transportation and logistics network.

December 8, 2022Business News, Research and Innovation

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Bots with feelings: Study explores deploying AI chatbots with emotions in customer service - Tech Xplore

As online retailers increasingly use artificial intelligence chatbots to streamline customer service tasks and replace their human counterparts, new research from the University of South Florida examines how emotion-expressing AI chatbots can impact customer service.

December 7, 2022Business News, Research and Innovation

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Bots with feelings: Study explores deploying AI chatbots with emotions in customer service - USF News

As online retailers increasingly use artificial intelligence chatbots to streamline customer service tasks and replace their human counterparts, new research from the University of South Florida examines how emotion-expressing AI chatbots can impact customer service.

December 6, 2022Business News, Research and Innovation

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Bots with feelings: Study explores deploying AI chatbots with emotions in customer service

As online retailers increasingly use artificial intelligence chatbots to streamline customer service tasks and replace their human counterparts, new research from the University of South Florida examines how emotion-expressing AI chatbots can impact customer service.

December 6, 2022Business News, Research and Innovation

Researchers with the University of South Florida have patented technology that creates encrypted digital certificates. Photos courtesy of usf.edu.

USF professor patents ‘digital alibi’ technology - Catalyst

In between teaching computer science and engineering, Professor Sriram Chellappan spent the last several years brainstorming ideas that could help protect people wrongly accused of crimes.

November 29, 2022Business News, Research and Innovation

A look at the patent-pending technology the University of South Florida is creating to better pinpoint a user's location. University of South Florida

USF patenting new voice-enabled tech to better track location and identity - TampaBayInno

The University of South Florida is working on securing a patent for technology to better help users confirm their location and identity, all through the sound of their voice.

November 28, 2022Business News, Research and Innovation

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USF Research & Innovation, Florida High Tech Corridor invest in undergraduate research across USF

Through the newly formed Undergraduate Research Initiative, the Florida High Tech Corridor and USF Research & Innovation will deploy $110,000 to support undergraduate research opportunities across USF. The Muma College of Business's Business Honors Program will receive $10,000 to support undergraduate research.

November 17, 2022Business News, Research and Innovation

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, six schools, and all business.