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Stars vs. numbers: How consumers perceive online rating formats

A new study in the Journal of Marketing Research found that consumers view a 3.5-rated product to be higher — and better — when the score is illustrated in shapes like stars, circles and bars, versus numbers.

April 15, 2024Business News, Research and Innovation

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New USF think tank tackles cybersecurity challenges - USFRI Newsroom

Nearly 60 University of South Florida researchers from seven colleges convened in February for the Cybersecurity Think Tank meeting, which coincided with the public release of the 2024 Threat Assessment annual report from the Office of the Director of National Intelligence.

April 1, 2024Business News, Research and Innovation

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'State of the Region’ researchers unveil workforce and affordability trends in the Tampa Bay region

The two data-driven reports show how the area compares with 19 similar metropolitan communities. The highlights, as well as some declining trend lines, were revealed at the seventh State of the Region community luncheon.

February 12, 2024Business News, Events, Research and Innovation

Step inside USF’s new A.I. lab USF business students are now able to use artificial intelligence to learn how to better market messaging and products to consumers. Jennifer Kveglis reports.

USF College of Business unveils state-of-the-art A.I. lab - Fox 13 Tampa Bay

Students and faculty at the USF Muma College of Business can now utilize groundbreaking technology at the first of its kind Behavioral A.I. Lab.

January 25, 2024Business News, Research and Innovation

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USF expands artificial intelligence research with new business lab

The lab will provide research opportunities for students and faculty to explore the implications of artificial intelligence.

January 25, 2024Business News, Research and Innovation

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USF professor recognized with Association for Information Systems Fellow Award

Sunil Mithas was among 11 scholars selected for the 2023 AIS Fellow Award, an honor given to individuals who have made outstanding contributions to the field of information systems in terms of research, teaching, and service.

January 12, 2024Business News, Honors and Awards, Research and Innovation

Online consumers are “significantly” more likely to click on an ad with a curvy design than one with sharp features, according to a University of South Florida study published this month. [ Shutterstock ]

Which ‘buy now’ buttons can make you spend more? USF study has answers. - Tampa Bay Times

This subconscious preference is becoming more popular in online shopping, Tampa marketing researchers found.

December 20, 2023Business News, Research and Innovation

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Online shoppers more likely to click ads with curvy designs, spend more money

A new study reveals online shoppers are more likely to click on ads with curvy design elements than those with sharp edges.

December 19, 2023Business News, Research and Innovation

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USF hospitality students assess Busch Gardens guest experience

These insights — and the suggested remedies — were presented to Busch Gardens leadership in December from students enrolled in the graduate-level Strategic Management course in the School of Hospitality and Tourism Management.

December 12, 2023Business News, Research and Innovation

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Two USF faculty named Highly Cited Researchers

Of the world’s population of scientists and social scientists, those included on the annual Clarivate Highly Cited Researchers™ list are among the top 0.1% in the world.

December 5, 2023Business News, Research and Innovation

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Cheers to 10 years of beer science

A decade on, Introduction to Beer Science is as popular as ever — and looking to expand. In addition to touring breweries, students attend lectures and brew two all-grain beers from scratch in the brewing lab.

November 15, 2023Business News, Research and Innovation

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From grain to glass: Bringing sustainable tourism to Florida’s craft distilled spirits industry

Brooke Hansen aims to help local distilleries adopt practices that support the local economy and encourage sustainable tourism.

November 15, 2023Business News, Research and Innovation

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