Muma College of Business | University of South Florida

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New theory maps how emotional online content shapes everyday decisions, says USF researcher

07/17/26 — The Tripartite Reactions to Emotions theory gives researchers, platform designers, marketers, and policymakers a shared language in the digital age and a roadmap for understanding how emotional content spreads influence online.

Cultivating smart money habits: USF’s Grow Financial Literacy and Planning Clinic teaches financial management building blocks

07/10/26 — The clinic provides student coaches with hands-on experience while helping community members navigate important financial topics, including budgeting, saving, credit management, and long-term financial planning.

graphic of person having two choices: human or ai

Consumers associate sustainability with human care, not artificial intelligence

07/10/26 — As companies race to use artificial intelligence in product development, new research shows consumers may penalize AI-designed products on one of the marketplace's most important attributes: sustainability.

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Muma College of Business | University of South Florida

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New theory maps how emotional online content shapes everyday decisions, says USF researcher

Cultivating smart money habits: USF’s Grow Financial Literacy and Planning Clinic teaches financial management building blocks

Consumers associate sustainability with human care, not artificial intelligence

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