Muma College of Business | University of South Florida

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Why Muma?Degree Programs
Tampa Bay Fast-growing metro community
AI and Analytics Preparation for all students
Employers Rich corporate connections
Students Exclusive resources inside college

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College News

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Business Insights

  1. Why do consumers fall for fake online reviews? - Consumer Affairs

    June 12, 2025

  2. Why do fake online reviews keep fooling us? Study reveals a 'truth bias' - Phys.org

    June 5, 2025

  3. New USF study reveals why consumers continue to be deceived by fake online reviews - Science Magazine

    June 5, 2025

  4. From trust to doubt: Why fake online reviews still fool consumers

    June 4, 2025

  5. How do online travel agents like Expedia and Booking.com work? - Marketplace

    May 26, 2025

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College Events

  1. The Power of Your Pitch

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  2. Bulls Finance Camp (Grades 9-12)

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  3. Bulls Finance Camp (Grades 9-12)

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Spotlights

kyle kelly and jacqueline benavides at graduation

From classmates to soulmates: Three years, two degrees and one happily ever after

Jacqueline Benavides and Kyle Kelly met in 2022, the first year the online DBA program was offered at USF. The program gave them a path toward academic growth and, unexpectedly, toward each other.

State of the Region

State of the Region

The Tampa Bay E-Insights report is the result of a challenging research inquiry from the University of South Florida Muma College of Business.

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