Marketing

Editorial Plans

USF News
Inside USF
News from the Colleges
USF Magazine
USF Calendar of Events
USF Facebook Page
USF LinkedIn Page
USF Twitter Page
USF Channel on YouTube
Lee Roy Collins Blvd Digital Sign
MyUSF Portal Announcements Widget (Text Only)
MyUSF Portal Announcements Widget (Graphic Only)
MyUSF Portal Inside USF Widget
MyUSF Portal USF Calendar of Events Widget

 

USF NEWS

Audience:
External media outlets; current and prospective students and their families; current and prospective faculty and staff; alumni; donors; community leaders; and other friends of the university.

Purpose:
The USF News website serves as the primary source of university news and information.

Content:
Major, big-picture news articles produced by professional news writers in the Office of University Communications and Marketing.

Submission Guidelines:
To submit content for USF News, please note the following guidelines.

INSIDE USF

Audience:
USF System faculty and staff.

Purpose:
The Inside USF page and its accompanying e-newsletter serve as the primary source of news and information for all university employees. Inside USF is published every other Thursday (beginning October 9). Upcoming publication dates for 2014 are:

Content:
Need-to-know employee information from the university's senior administrative offices, to include the President; the Provost; Business and Finance; Human Resources; Public Safety; Research and Innovation; Advancement; Student Affairs; University Communications and Marketing; and Information Technology.

Examples of types of stories accepted:

Submission Guidelines:
To submit content for Inside USF, please note the following guidelines.

NEWS FROM THE COLLEGES

Audience:
Current and prospective faculty, staff and students.

Purpose:
The News from the Colleges Web page serves as a round-up of news and information from the colleges.

Content:
Faculty and staff research initiatives, findings and grants; faculty publishing, conference attendance and presentations; academic awards and scholarships; professional organization accolades; other relevant faculty, staff, student or alumni news from the colleges.

Submission Guidelines:
To submit content for News from the Colleges, please visit the News from the Colleges page, locate your college, and click Submit Content.

USF MAGAZINE

Audience:
Community leaders; alumni; donors; faculty and staff; and other friends of the university.

Purpose:
USF Magazine features stories that raise the university's profile by demonstrating a tangible impact on the local, national and international community.

Content:
Stories about research and innovation; student success; community engagement; global reach; national awards and recognition; new programs, initiatives and facilities; athletics; and fundraising.

Submission Guidelines:
To suggest content for USF Magazine, email Anne Scott.

USF CALENDAR OF EVENTS

Audience:
Current USF students, alumni, Tampa community, prospective students, faculty, staff, parents of USF students and friends of the university.

Purpose:
To promote major USF-sponsored events that are open to the public, and to inform the community about important university dates and deadlines.

Content:
Admission, registration, financial aid and other important university dates and deadlines; university holidays and breaks; major USF-sponsored events that are open to the public, such as commencement, homecoming, open lectures, arts performances and athletic events; USF BOT meetings and search committee meetings, which are open to the public and required by law to be posted; infrastructure maintenance information from Facilities Planning, Parking & Transportation Services and Information Technology.

Submission Guidelines:
Anyone can submit an event to the calendar. However, no event will post to the calendar without content manager approval. The content manager reserves the right to deny any event posting at any time for any reason.

Please note: Content must be submitted at least three business days before you want the content to display on the calendar.

View full submission guidelines here.

USF FACEBOOK PAGE

Audience:
The USF Facebook audience includes current USF students, alumni, prospective students, faculty, staff, parents of USF students and fans of the university.

Purpose:
The USF Facebook page allows the Office of University Communications and Marketing to share articles, photos, and videos that tell the USF story to a global and diverse audience.

Content:
USF news stories and videos; campus-wide events and traditions; prestigious awards and honors; important deadlines; university initiatives; athletic victories; and school-spirit items.

Submission Guidelines:
To suggest content for the USF Facebook Page, email Steve Dapcic.

USF LINKEDIN PAGE

Audience:
The USF LinkedIn audience includes business-minded USF students, alumni, faculty, staff and prospective employees.

Purpose:
The USF LinkedIn page is used to promote USF as a desirable place to learn and work.

Content:
USF news stories and videos; prestigious awards and honors; major research projects; academic success; and university initiatives.

Submission Guidelines:
At this time, the Office of University Communications and Marketing does not accept submissions to the USF LinkedIn page.

USF TWITTER PAGE

Audience:
The USF Twitter audience includes current and prospective students, current and prospective employees, alumni, donors, community leaders, external media outlets and other friends of the university.

Purpose:
The USF Twitter account is used for real-time communication with audience members looking for information about the university.

Content:
USF news stories and videos; events on campus; prestigious awards and honors; important deadlines; university initiatives; athletic victories; and school-spirit items.

Submission Guidelines:
To suggest content for the USF Twitter Page, email Steve Dapcic.

USF CHANNEL ON YOUTUBE

Audience:
The USF YouTube channel audience includes current and prospective students, current and prospective faculty and staff, alumni, donors, community leaders, external media outlets, and other friends of the university.

Purpose:
The USF YouTube channel is a vehicle for the Office of University Communications and Marketing to further brand awareness and tell the USF story.

Content:
University television spots; USF News stories; videos produced by other USF colleges and divisions and approved by University Communications and Marketing.

Submission Guidelines:
To submit videos for the USF Channel on YouTube, your video must be:

LEE ROY COLLINS BLVD DIGITAL SIGN

Audience:
USF Tampa campus students, faculty and staff.

Purpose:
To promote major Tampa campus events that are free and open to the public.

Content:
Major Tampa campus events that are free and open to the public. The sign will NOT be used for promoting invitation-only events, non-public events, welcome messages, directional signs, or awards and accolades, unless specified by the president or the provost.

Submission Guidelines:
At this time, the Office of University Communications and Marketing does not accept submissions for the Lee Roy Collins Blvd. digital sign.

 MyUSF PORTAL ANNOUNCEMENTS WIDGET (TEXT ONLY):

Audience:
USF System students, faculty and staff.

Purpose:
The MyUSF Portal's Announcements widget provides an opportunity to share targeted, text-only announcements with a specific internal audience, such as all students, all faculty, or all staff.

Content:
Information about USF events, programs, or initiatives.

Submission Guidelines:
To submit content for the MyUSF Portal Announcements Widget, please note the following guidelines:

 MyUSF PORTAL ANNOUNCEMENTS WIDGET (GRAPHIC ONLY):

Audience:
USF System students, faculty and staff.

Purpose:
The MyUSF Portal's Announcements widget provides an opportunity to share targeted, graphics-only announcements with a specific internal audience, such as all students, or all faculty and staff.

Content:
Information about USF events, programs, or initiatives.

Submission Guidelines:
To submit content for the MyUSF Portal Announcements Widget, please note the following guidelines:

 MyUSF PORTAL INSIDE USF WIDGET:

Audience:
USF System faculty and staff.

Purpose:
The MyUSF Portal's Inside USF widget serves as the primary source of news and information for all university employees. It displays the latest articles published in Inside USF, plus a link to view all articles.

Content:
Need-to-know employee information from the university's senior administrative offices, to include the President; the Provost; Business and Finance; Human Resources; Public Safety; Research and Innovation; Advancement; Student Affairs; University Communications and Marketing; and Information Technology.

Submission Guidelines:
To submit content for Inside USF, please see the "Inside USF" editorial plan.

 MyUSF PORTAL USF CALENDAR OF EVENTS WIDGET:

Audience:
USF System students, faculty and staff.

Purpose:
The MyUSF Portal's USF Calendar of Events widget is designed to inform the university community about important USF dates, deadlines and events.

Content:
Admission, registration, financial aid and other important university dates and deadlines; university holidays and breaks; major USF-sponsored events, such as commencement, homecoming, open lectures, arts performances and athletic events; USF BOT meetings and search committee meetings, which are open to the public and required by law to be posted; infrastructure maintenance information from Facilities Planning, Parking & Transportation Services and Information Technology.

Submission Guidelines:
To submit content to the USF Calendar of Events, please see the "USF Calendar of Events" editorial plan.