Logos

Logo Usage

The USF logo is the cornerstone of the USF brand. It is vitally important that the USF logo is used consistently on all print and electronic communications.

The names, logos and symbols presented on this site are registered federal trademarks owned exclusively by the University of South Florida. After reviewing this page, faculty and staff can use these logos for official university business purposes only. They may also be used for non-commercial purposes at university-sponsored events.

Non-university third parties that would like to use the university's name, symbols, or logos, or who would like to demonstrate an affiliation or partnership with USF, must request permission to use the logos by emailing the Office of University Communications & Marketing.

Can I use the USF logo?
Do I need permission to use the logo on printed materials?
Do I need permission to use the logo in an electronic format?
When should I use the USF logo?
I've noticed there is more than one logo. Which logo should I use?
Can I alter the USF logo?
Can I create a logo for my department / office?
Can I create a logo for my center / institute?
Can I use the USF logo or portions of the USF mark for my student organization? 
How can I obtain permission to use a USF logo on an item I am creating for resale?
Can someone assist me in designing a printed piece?
Where can I download USF logos?
I still have questions. Can someone help?


Can I use the USF logo?
You can use the USF logo if you are producing print and / or electronic communications on behalf of an official department / office within the university. However, please note that you must obtain prior written permission from the Office of University Communications and Marketing before you can legally use the USF logo. To request permission to use an official college/division logo, please contact the appropriate representative for that college/division.

Do I need permission to use the logo on printed materials?
Yes. You must obtain prior written permission before you use the USF logo on any printed item, including newsletters, annual reports, brochures, posters, t-shirts, pens, mugs, etc. Please note: You must use a high-resolution, print-ready version of the logo on all printed materials.

Do I need permission to use the logo in an electronic format?
Yes. You must obtain prior written permission before you use the USF logo in an electronic format, including on a website, in a mobile app, on a social media site, etc. Please note: You must use a clean, web-ready version of the logo for electronic use.

When should I use the USF logo?
You should use the official USF logo on all print and electronic communications designed for an external audience, such as websites, social media sites, mobile applications, ads, brochures, etc.

I've noticed there is more than one logo. Which logo should I use?
You have the option of using either the USF logo or the USF college/division logo for your area. For example, if you are designing a flier for the English Department, you may use either the USF logo or the USF College of Arts and Sciences logo.

USF's Athletics marks, including the 'Bull Horns USF' and the 'Bull Horns U' are reserved for use on athletics materials. The athletics logo may also be used for official 'spirit' events that are sponsored by the university. Approval for use of the USF Athletics marks for internal documents and giveaway items may be obtained by contacting University Communications and Marketing for approval. Items for re-sale must be approved by USF's licensing agent, the Collegiate Licensing Company.

The USF seal is reserved for use by the president. The USF System logo is reserved for use by USF System offices.

Can I alter the USF logo?
No. You cannot alter the USF logo in any way. You cannot change the fonts, change the colors, remove elements, or add elements.

In addition, you cannot tilt the logo; screen the logo; stretch the logo; place the logo on a busy background; or place the logo too close to other elements.

A clear zone of "white space" must surround the USF logo to ensure that it is clearly displayed and easy to read.

Can I create a logo for my department / office?
No. All departments/offices within the university must use either the USF logo or their USF college/division logo. There are no exceptions.

Can I create a logo for my center / institute?
Yes. Centers and Institutes are primarily interdisciplinary research groups that may involve multiple colleges and other universities or organizations. As such, they are academic organizations, not departments or offices of USF, and therefore may develop their own distinct logos. USF-based centers and institutes may include the official USF logo on their communications.

Can I use the USF logo or portions of the USF mark for my student organization? 
No, USF's academic logo is a registered trademark that represents the authority of the university. It is used on materials that are administered by offices and divisions of the university. Student groups may use USF's green and gold colors, include "USF" in the names of their organizations, and design custom marks for clubs and other student-run organizations. Art elements may not be added to the USF logo. In addition, students may not use the USF logo on personal business cards. A USF business card identifies an employee of the university.

How can I obtain permission to use a USF logo on an item I am creating for resale?
All items with a USF logo (including both institutional and athletic logos) that are being produced for resale must be licensed through USF's licensing agent, The Collegiate Licensing Company (or "CLC"). For information about the licensing process or to obtain a license, contact CLC at http://www.clc.com.

Can someone assist me in designing a printed piece?
Yes. USF Printing and Graphic Design Services is available to assist you in designing a variety of printed materials, including custom campus maps.

Where can I download USF logos?
Once you receive written permission to use the USF logo in either print or web materials, you can download them directly from our logo page.

I've reviewed all the information available on this site, but I still have questions. Can someone help?
Yes. Email University Communications and Marketing for assistance.