Articles

Marketing Department Advances in Research Rankings

September 19, 2016
by Alyssa Clementi

The Muma College of Business' Marketing Department at the University of South Florida is making great strides toward becoming one of the best in the world, and over the past three years, it has moved much closer toward that goal.

According to the University of Texas-Dallas Top 100 Business School Research Rankings, from 2014- 2016, the USF Muma College of Business Marketing Department is ranked among the top 60 departments worldwide in terms of research productivity. These rankings are based on publications in the top three premier marketing journals in the world and put USF's Marketing Department well above its peers in prestigious universities such as Massachusetts Institute of Technology, the University of California - Berkeley, the University of Virginia Darden School of Business, and Dartmouth College.

"The Muma College of Business Marketing Department has long been focused on excellence in research, teaching, and business engagement. This accomplishment in the area of research is a welcome recognition of the talent and hard work of our faculty," said Department Chair Donna Davis. "We want to put our marketing department on the map as a strong program, and I think we are beginning to achieve that goal."

The rankings are compiled by the UT Dallas' Naveen Jindal School of Management through an online database which tracks 24 major business journals from around the world. The database collects all publications dating back to 1990 and produces annual rankings for universities globally.

Several marketing professors in the Muma College of Business have had their recent research published in highly regarded academic journals. Dipayan Biswas, along with doctoral student Marisabel Romero, had a joint research project on food placement and consumption published in the Journal of Consumer Research. Biswas and Romero found that putting healthier foods on the left side of a plate made the eater more likely to consume those foods, a potentially important finding for the fight against obesity. Tim Heath and his co-authors' examination of consumer responses to innovation was published in the Journal of Marketing. This work can help companies better understand how to sequence innovations in their product offerings.