Social Marketing and Public Health


The Graduate Certificate in Social Marketing and Public Health is offered to experienced health educators or other public health professionals who wish to develop the skills needed to develop, implement and evaluate social marketing programs. The certificate program emphasizes the translation of theory and knowledge into evidence-based practice. The University of South Florida, College of Public Health, has been a leader in social marketing in public health for over 10 years. Each year, USF holds a Social Marketing and Public Health Field School and hosts an international conference in social marketing and health, which has drawn over 3,500 participants during the past 11 years. The University of South Florida also houses a CDC funded Prevention Research Center which is developing a community-based approach to social marketing. The certificate program was developed for the following groups: Public/community health educators prepared at the masters level (minimally), graduate students enrolled in public health programs that are pursuing a public health or health-related education, or public health educators who are employed in local, state and federal public health agencies that have education and experience in public health education (minimum of 3 years public/community health practice), and other individuals who may be interested in completing the certificate program including public health educators, public health program planners and administrators working at local, state and federal levels.

Course location/delivery

This certificate is offered fully online.

Admission requirements

1. Current enrollment, or 15 hours in a master's-level health education or public health program, OR
2. Bachelor's degree with a minimum of three years public/community health education experience

Students enrolled in other health related programs, or who do not meet these requirements will be considered on a case-by-case basis per recommendation of the certificate advisor.

Application process

To learn about the application process, and to access the application, please review our application process.


None are required.


A total of 12 credit hours are required for completion of the Certificate.

PHC 6411 - Introduction to Social Marketing for Public Health (3 credits)
PHC 6705 - Formative Research Methods in Social Marketing (3 credits)
PHC 6460 - Social Marketing Program Management (3 credits)
PHC 6461 - Advanced Social Marketing Program (3 credits)



Time Limit


Credit toward graduate degree

Fifteen (15) credit hours are required for completion of the Certificate. Four of these courses are offered online. The Capstone course can be completed anywhere, although students are strongly encouraged to attend a two-day seminar in the Tampa Bay area to share their special project results and participate in a graduation ceremony at the Social Marketing conference.

Standardized tests

International students must submit a TOEFL score when English is not the native language. A minimum score of 550 on the paper-based test or 79 on the web-based test is required.


Carol Bryant
(813) 974-6686
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Jim Lindenberger
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Michelle Hodge
813-974-6665 or 1-888-USF-COPH
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Graduate Certificates
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Department Website