Marketing Overview

Managing the USF brand
The USF Marketing Team maintains and provides design leadership on the official USF logos, color palettes, typography and develops and implements advertising campaigns.

Coordinating the university's social media strategy
The USF Marketing Team produces, maintains and monitors the university's official presence on seven social media sites: Facebook, Foursquare, LinkedIn, Pinterest, Tumblr, Twitter, and YouTube. The office also provides leadership and common guidelines for other social media sites throughout campus.

Publishing major university publications
USF publishes a variety of quarterly and annual publications, including USF Magazine, the USF Fact Book, the USF Visitors Guide and more.

Developing web content and coordinating internal communications efforts
The USF Marketing Team is responsible for producing Inside USF, the university's weekly e-newsletter for all USF System faculty and staff. Along with IT, the marketing team is also responsible for implementing the university's enterprise-wide CMS.