Managing the USF brand
The UCM Creative Team maintains and provides design leadership on the official USF logos, color palettes, typography and collaborates with UCM's Marketing Team to develop and implement advertising campaigns.

Coordinating the university's social media strategy
The UCM Digital Marketing Team produces, maintains and monitors the university's official presence on six social media sites: Facebook, Twitter, Instagram, LinkedIn, Snapchat, and YouTube. The office also provides leadership and common guidelines for other social media sites throughout campus.

Publishing major university publications
UCM publishes a variety of quarterly and annual publications, including USF Magazine, the USF Fact Book, the USF Visitors Guide and more.

Developing web content and coordinating internal communications efforts
The UCM Digital Marketing Team is responsible for producing Inside USF, the university's bi-weekly e-newsletter for all USF System faculty and staff. Along with IT, the digital marketing team is also responsible for implementing the university's enterprise-wide CMS and official mobile application (MyUSF Mobile).