Dipayan Biswas

Dipayan Biswas

Frank Harvey Endowed Professor of Marketing
Room: BSN 3218
Phone: 813-974-0797
Personal Website

Dipayan Biswas, the Frank Harvey Endowed Professor of Marketing in the School of Marketing and Innovation, teaches an undergraduate-level course in basic marketing, a graduate-level course in brand management, and a PhD-level course in sensory marketing. 

His key research interests are in the domains of sensory marketing, digital marketing, AI, and smart technologies. His research has been published in the Journal of Consumer Research, the Journal of Marketing and the Journal of Marketing Research, among others. 

He is editor-in-chief of the Journal of Business Research and area editor of the Journal of the Academy of Marketing Science. He is on the editorial review boards of the Journal of Consumer Research and the Journal of Marketing. He is past associate editor of the Journal of Marketing Research, the Journal of Retailing, and the Journal of Public Policy and Marketing.  

He has been the principal investigator for grants funded by the USDA and a co-investigator for a grant funded jointly by NSF and EPA. In addition, he has received research awards/grants from the Association for Consumer Research, the American Marketing Association, the Academy of Marketing Science and the Society for Marketing Advances. 

His interviews and research have been featured extensively in the media, by over 200 media outlets, including the Wall Street Journal, The New York Times, The Washington Post, ABC, CBS, CNN, Fox, NBC, NPR, BBC, U.S. News & World Report, Men's Health and Women's Health magazines and the Tampa Bay Times, among others. 

Biswas has collaborated on research with several companies in the United States, Germany, Sweden, the Netherlands, France and India. He has also been invited to present his research at LMU-Munich (Germany), Bayreuth University (Germany), RWTH Aachen University (Germany), University of Münster (Germany), Maastricht University (Netherlands), WU (Austria), Linnaeus University (Sweden), Otto von Guericke University of Magdeburg (Germany), University of Amsterdam (the Netherlands), Yale University (Customer Insights Conference), New York University (Practitioner/Academic Multi-Channel Retailing Conference), Paris School of Business (France), NEOMA Business School (France), the University of Tromsø (Norway), Indian School of Business (India), and Tampere University (Finland), among others.  

Biswas earned a PhD in marketing from the University of California, Irvine, and an MBA from the Indian Institute of Management, Ahmedabad. 


  • MAR 3023 - Basic Marketing
  • MAR 7578 - Sensory Marketing


  • Biswas, Dipayan; Annika Abell; and Roger Chacko (2024), “Curvy Digital Marketing Designs: Virtual Elements with Rounded Shapes Enhance Online Click-Through Rates,” Journal of Consumer Research, forthcoming.

  • Biswas, Dipayan; Hartmann, Patrick; Eisend, Martin; Szocs, Courtney; Vanessa Apaolaza, Erik Hermann, Cristina Lopez, and Adilson Borges (2023), “Caffeine's Effects on Consumer Spending,” Journal of Marketing, 87 (2), 149-167.

  • Ruta, Ruzeviciute; Kamleitner, Bernadette; and Biswas, Dipayan; (2020), “Designed to S(m)ell: When Scented Advertising Induces Proximity and Enhances Appeal,” Journal of Marketing Research, 57 (2), 315-331
  • Biswas, Dipayan and Szocs, Courtney; (2019), “The Smell of Healthy Choices: Cross-Modal Sensory Compensation Effects of Ambient Scent on Food Purchases,” Journal of Marketing Research, 56 (1), 123-141.
  • Biswas, Dipayan; Szocs, Courtney; and Abell, Annika; (2019) “Extending the Boundaries of Sensory Marketing and Examining the Sixth Sensory System: Effects of Vestibular Sensations for Sitting versus Standing Postures on Food Taste Perception,” Journal of Consumer Research, 46 (4), 708-724. 


  • Editor-in-Chief, Journal of Business Research

  • Area Editor,  Journal of the Academy of Marketing Science

  • Past Associate Editor, Journal of Marketing Research, Journal of Retailing, Journal of Public Policy & Marketing.

  • Member, editorial review board of Journal of Consumer Research and Journal of Marketing.

  • Chair, co-chair of four PhD students all of whom have published (or received R&R) at UTD journals, received external grants and have been appointed to positions at research universities.