Karin Braunsberger

Karin Braunsberger

Campus: St. Petersburg
Room: LPH 314E
Phone: 727-873-4082

Karin Braunsberger has worked for universities around the globe, from Texas to Morocco, and now teaches courses in entrepreneurship at the School of Marketing and Innovation in St. Petersburg. She also is the co-founder of the nonprofit Para Adelante, which provides scholarship funds to impoverished women in Guatemala. Nearly every spring since 2012, she has traveled to San Juan La Laguna with USF students to help them gain real-world experience in business.

Much of her academic research focuses on sustainability and consumer behavior, identity and activism. Her work has been published in refereed journals, including the International Marketing Review and Ocean & Coastal Management. She was the Bank of America Endowed Professor in Business in 2014-15, and is a certified Envision Sustainability Professional.

She earned a PhD in marketing from the University of Texas at Arlington and a certificate in entrepreneural studies and innovation from the University of Colorado in Denver.


  • ENT 4803 Sustainable Entrepreneurship (Fall)

  • ENT 6805 Sustainable Entrepreneurship (Spring)


  • Braunsberger, Karin and Richard O. Flamm (2019), “The Case of the Ethical Vegan: Motivations Matter When Researching Dietary and Lifestyle Choices.” Journal of Managerial Issues, Vol. 31(3), 228-245.

  • Braunsberger, Karin and Richard Flamm (2016), “Learning from Sustainability Initiatives in Emerging Markets.” In Handbook of Contemporary Research on Emerging Markets, Hemant Merchant (ed.), Cheltenham, UK: Edward Elgar Publishing, 117-138.

  • Heber, Reto Felix and Karin Braunsberger (2016), “I Believe therefore I Care: The Relationship between Religiosity, Environmental Attitudes, and Green Product Purchase in Mexico.” International Marketing Review, Vol. 33(1), 137-155.


  • Member, Graduate Curriculum Committee, USF, Muma College of Business, School of Marketing & Innovation

  • Chair, Grievance Committee, UFF USF Chapter

  • Member, Membership Committee UFF USF Chapter

  • Senator, UFF USF Chapter

  • Director, Board Member, Para Adelante, St. Petersburg, FL. 501(c)3 nonprofit organization funding college scholarships to indigenous women in Guatemala.

  • Board Member, Sustainable Urban Agriculture Coalition, St. Petersburg, FL. 501(c)3 nonprofit organization facilitating sustainable urban agriculture to create healthy affordable food, local jobs, and economic stimulus. We provide education and volunteer assistance to the community.

  • Board Member, Harpseals.org, Parrish, FL. 501(c)3 nonprofit organization working to end the slaughter of harp and other seals in Canada and Namibia.