Adam Carmer

Adam Carmer

Assistant Professor
Campus: Sarasota-Manatee
Room: A313A
Phone: 941-359-4310

Adam Carmer is an assistant professor in the School of Hospitality and Tourism Management in Sarasota-Manatee, teaching courses in hospitality management. He was named Teacher of the Year in the William F. Harrah College of Hotel Administration at the University of Nevada Las Vegas where he taught for 25 years prior to coming to USF. 

After establishing the first craft beer bar in Las Vegas in 2002 with the Freakin’ Frog, Carmer went on to open the first whisky-only bar in the United States, The Whisky Attic, in 2005. While operating these venues, along with several other entrepreneurial ventures, Carmer continued his research in alcoholic beverages and sensory perception and developed a number of philosophies and systems along those lines.

He earned a doctorate in educational leadership from the American College of Education, a Master of Research with Merit from the University of Liverpool, a master's degree in hospitality administration and a bachelor's degree in communication from the University of Nevada Las Vegas. In 2014, he was knighted in Belgium for the body of his work focusing on education.


  • HFT 4323 Facilities Management
  • HFT 4221 Human Resources Management
  • HFT 4253 Lodging Management
  • HFT 4930 Introduction to Wines
  • HFT 3423 Hospitality Information Technology


  • Hospitality Education
  • Sensory Perception
  • Etiquette 
  • Teacher Student Relationship (TSR)


  • Campus Student Research Conference
  • Graduate Faculty
  • Campus Diversity Council member
  • ICHRIE Chair of Beverage Education Special Interest Group
  • Van Wezel Foundation Strategic Committee