Philip Trocchia

Philip Trocchia

Campus: St. Petersburg
Room: LPH 438
Phone: 727-873-4898

Philip Trocchia is a professor of marketing at USF's Muma College of Business in St. Petersburg. He engages his students in real-life marketing challenges that assist local business owners. Since 2009, his students have worked with approximately 60 nonprofits and private sector companies, as Trocchia believes that the civic engagement aspect of his courses is his most valuable teaching tool.

Trocchia has taught at USF since 2003, and has written or co-authored approximately 30 peer-reviewed scholarly research articles. His work has been published in the European Journal of Marketing and the International Journal of Management Education, to name a few. Trocchia specializes in research about business and marketing education, as well as consumer behavior. He is the recipient of numerous honors and awards, including the Chancellor’s Award for Teaching Excellence in 2010-11.

He earned a PhD from the University of Alabama and an MBA from Michigan State University.


  • Qin, R., Nguyen, C., Besharat, A. & Trocchia, P. (2018). To stay or switch: Breaking the habit of status quo through imagery perspective. European Journal of Marketing, 52(9/10), 1864-1885.
  • Luckett, M.G., Trocchia, P., Noel, N. & Marlin, D. (2017). A typology of students based on academic entitlement. Journal of Education for Business, 92(2), 96-102.
  • Noel, N., Trocchia, P. & Luckett, M.G. (2016). A predictive psychometric model to identify personality and gender differences of college majors. The International Journal of Management Education, 14(3), 240-247.
  • Gum, J., Kulkarni, P. & Trocchia, P.J. (2016). Teaching the utilization of quantitative statistical techniques for industrial application: A case study. Journal of the Academy of Business Education, 17(2016), 52-61.
  • Noel, N., Trocchia, P.J. & Luckett, M.G. (2015). The impact of a business education on fiscal conservatism. Journal of Education for Business, 90(6), 306-313.

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  • Trocchia, P.J., Saine, R. & Luckett, M.G. (2015). I've wanted a BMW since I was a kid: An exploratory analysis of the aspirational brand. Journal of Applied Business Research, 31(1), 331-344.
  • Segrest, S.L., Trocchia, P.J. & Jackson, M. (2013). Ability to differentiate and its impact on employment interview decision-making. Journal of Management and Marketing Research, 12(1), 1-13.
  • Trocchia, P. & Luckett, M.G. (2013). Transitory bias as a source of customer dissatisfaction: An exploratory investigation. Journal of Consumer Behavior, 12(1), 32-41.
  • Trocchia, P.J., Finney, R. & Finney, T. (2013). Effectiveness of relationship marketing tactics in a university setting. Journal of College Teaching & Learning, 10(1), 29-38.
  • Ainscough, T., Decarlo, T. & Trocchia, P.J. (2012). Environmental and societal positioning as sources of competitive advantage in an agricultural firm. Journal of Food Products Marketing, 18(5), 417-425.
  • Trocchia, P.J. & Ainscough, T. (2012). Consumer attitudes toward RFID tracking in the retail environment. Review of Business Information Systems, 16(2), 67-72.
  • Braunsberger, K. & Trocchia, P.J. (2011). Sociological factors influencing high-risk physical activities among adults: A conceptual analysis. Marketing Management Journal, 21(1), 180-194.
  • Smothers, J., Bing, M., White, D., Trocchia, P.J, & Absher, K. (2011). From the follower's viewpoint: A configuration approach to the ideal academic leader. Journal of Leadership & Organizational Studies, 18(3), 293-307.