Business Analytics


Business analytics skills are much in demand today. Many companies are hiring professionals who are trained in data analytics tools and also have domain knowledge of some functional area of business such as accountancy or marketing. This certificate prepares students for business analytics positions in organizations.

Course Location/Delivery

The certificate is offered at the Tampa campus and online.

Admission Requirements

Applicants must have a bachelor's degree from a regionally accredited institution with a minimum 3.0 GPA.

Application Process

To learn about the application process, and to access the application, please review our application process.

Tuition and Fees

Normal tuition and fees apply for on campus courses. Students who elect to take the certificate in the online format will pay a $900 credit opposed to normal tuition.


  1. A course in statistics
  2. A graduate course in accounting or the equivalent
  3. A course in marketing


12 credit hours are required for the certificate. There are 6 hours of required core classes:

  • ISM 6136 – Data Mining (3)
  • ISM 6930 – Statistical Program for Business (3)


Students will also select two of the following three courses:

  • ISM 6217 – Database Administration (3)
  • ACG 5841 - - Analytics in Accounting (3)
  • MAR 6936 – Marketing and Media Analytics

Credit Toward Graduate Degree

Up to 12 hours of certificate course credits may be applied to a graduate degree with departmental approval.

Standardized Tests

International students must submit a TOEFL score when English is not the native language. A minimum score of 550 on the paper-based test or 79 on the web-based test is required.

Time Limit for Completion of Certificate

Per University Policy, all certificates have a five-year time limit; however, the approximate time to complete the certificate is three years.

Department Contacts

Andrew Artis

Karen Carlin