Marketing Doctoral Program

Overview

The PhD in Business Administration with a marketing concentration creates value for students by focusing on managerial applications that are grounded in innovative theory and method. The marketing concentration prepares graduates for careers as university professors and for research careers in other organizations.

This selective, high-quality PhD program reflects upon a new culture in education that is based upon close relationships among academia, industry, and other constituencies. Graduates are expected to pursue substantive research programs and have the necessary research skills to allow them to publish their efforts in leading marketing and business journals. These skills enable students to be at the cutting edge of marketing management, research, and teaching.